Tono de Marca

authentic, reflective, and artisanal. The language used is personal and grounded, often sharing insights into the creator's life and process. It communicates a sense of quiet passion and dedication to the craft. The tone avoids corporate jargon and high-pressure sales language, instead fostering a connection based on shared values of beauty, function, and mindful living. Communications are warm and inviting, often referencing the local community and seasonal changes.

Valores de Marca

• •Handmade Craftsmanship
• •Functionality and Tactile Experience
• •Connection to Place
• •Authenticity and Lifelong Learning
• •Simple Beauty

Mejores Prácticas

• •Write from the Artist's Perspective: Use an "I/my" voice to maintain the personal, authentic connection that defines the brand. Share personal anecdotes, inspirations, and challenges related to the craft.
• •Anchor the Narrative in Place: Regularly reference the studio's location, the influence of the landscape, and the local Nelson community. This reinforces the brand's unique identity and story.
• •Emphasize 'Handmade' and 'Functional': These two concepts are at the core of the brand's value proposition. Consistently use descriptive words that highlight the tactile quality, form, and intended use of the ceramics.
• •Adopt a Pace of 'Slow Living': The copy should reflect the mindful process of creating ceramics. Avoid urgent, pushy language. Instead, build anticipation through storytelling and announcing shop updates with gentle confidence.
• •Educate and Share the Process: Provide glimpses into the ceramic process—from working with clay to glazing and firing. This not only educates the customer but also deepens their appreciation for the skill and labor involved in each piece.

Percepción Social

The public and customer perception of Myers-McKimm Ceramics is overwhelmingly positive. The brand is viewed as a source of high-quality, artisanal ceramics. The artist, Eva, is perceived as a dedicated and skilled maker. This perception is supported by collaborations with retailers like Dog Patch Pottery and mentions in local arts columns which celebrate her work and professional journey. The customer base values the unique, handmade nature of the products and the story behind them. The brand is seen as an authentic artisan practice rather than a large commercial enterprise.

Ejemplos de Copy

• •Shaped by hand, inspired by the quiet shores of Kootenay Lake. Our new Pitcher is designed for slow mornings and shared tables. Each one is a unique piece, crafted to feel good in your hands. Available now in the online shop.
• •From a lump of earth to a vessel for your daily rituals. There’s a quiet story in every piece. Lately, I've been exploring a local clay deposit from right here on our property—a true connection from my hands to your home.
• •At Myers-McKimm Ceramics, we create functional stoneware for the home. Each piece is thoughtfully designed and handcrafted by Eva Myers-McKimm in her studio in Nelson, BC. Inspired by the surrounding landscape and a love for clean, simple forms, our work is made to be used and enjoyed every day.
• •The sun is out and market season is almost here! I'm excited to be back at the Nelson market this weekend. Come say hello and see some of the new work I've been creating between my studies. Hope to see you there!
• •From my studio to your inbox. Be the first to hear about new collections, online shop updates, and the stories behind the work. Join our newsletter for a closer look.