Tono de Marca

Professional, knowledgeable, and aspirational.

Valores de Marca

• •Quality and Durability
• •Expertise and Service
• •Safety and Reliability
• •Enabling an Active Lifestyle

Mejores Prácticas

• •Lead with the Lifestyle, Support with the Specs: Start copy with the aspirational benefit (the adventure, the ease, the family time). Follow up with the features and technical details that make it possible. This balances the aspirational and knowledgeable tones.
• •Use Confident and Authoritative Language: Employ words like "engineered," "official," "expert," and "guaranteed." Avoid hesitant or overly casual language to maintain the professional tone.
• •Keep it Solution-Oriented: Frame product descriptions and ads around solving a customer's problem (e.g., "Need more space?", "Transport your bike safely."). This reinforces the value of expertise and service.
• •Show, Don't Just Tell, with Visuals: Ensure all photography and videography aligns with the aspirational, high-quality, and adventurous aesthetic. The copy should complement the visuals, not describe them.
• •Maintain Consistency Across All Channels: The knowledgeable and helpful tone used in social media comments should be the same as the tone in email newsletters and on the website's "About Us" page. Every touchpoint should reinforce the same brand values.

Percepción Social

Reliable sources for premium, albeit expensive, gear. Customers view the brand as a trustworthy and expert source, with positive reviews often highlighting fast shipping, good communication, and wide product availability. Challenges include premium pricing and issues outside the retailer's direct control.

Ejemplos de Copy

• •More Room for Adventure. Less Time Packing. Weekend getaways just got easier. With our range of Thule roof boxes, you can fit the stroller, the bags, and the kids' bikes without breaking a sweat. Pack everything you need and make memories that last. Tap to find the perfect fit for your family vehicle. Shop Roof Boxes
• •Your Bike, Safe and Secure. You've invested in your ride, now invest in the best way to transport it. Thule bike racks are engineered for ultimate security and ease of use, so your only worry is which trail to conquer next. As authorized experts, we'll help you find the perfect rack for your car and your bike. Explore Bike Racks
• •MW Direct | Official Thule Partner. Australia's trusted source for Thule roof racks, luggage, and accessories. Expert advice, fast dispatch, and the biggest range. Get your gear, get going. Sitelinks: Roof Racks, Bike Carriers, Contact Us
• •Expert Advice You Can Trust. Not sure which rack fits your vehicle? Our team of Thule-trained experts is here to help. We ensure you get the right product for your needs, guaranteed. Get a Free Quote
• •That 'Ready for Anything' Feeling. Still Thinking About It? Complete Your Setup