Tono de Marca

aspirational, confident, chic, empowering, inspirational, sophisticated yet accessible.

Valores de Marca

• •Quality and Craftsmanship
• •Modern Femininity
• •Accessibility
• •Community

Mejores Prácticas

• •Create a Brand Voice Chart: Develop a document that outlines the brand's personality traits (e.g., confident, sophisticated, empowering), do's and don'ts for language, and examples of on-brand and off-brand copy.
• •Focus on "The Muze": Always write with the target customer in mind. Envision "the Muze woman" – her lifestyle, aspirations, and values – and craft copy that speaks directly to her.
• •Use Evocative Language: Instead of just listing features, use descriptive and sensory words to paint a picture and evoke emotion. Words like "sun-drenched," "effortless," "radiant," and "empowering" align well with the brand.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy always matches the aesthetic of the visuals. A sophisticated photo should be paired with equally sophisticated text.
• •Engage with the Community in the Brand Voice: When responding to comments, messages, and reviews, maintain the brand's confident and chic tone. This reinforces the brand's personality and builds a stronger connection with the audience.

Percepción Social

Trendy and stylish, legitimate due to NYFW association, a brand to watch, loyal and enthusiastic customer base.

Ejemplos de Copy

• •Effortless summer days start with the perfect suit. Our new collection is designed to move with you, from sun-drenched mornings to golden hour evenings. Discover your new favorite. #MuzeNewYork #Swimwear
• •Style That Speaks Volumes. Curated pieces for the modern woman. Designed in New York to inspire confidence, wherever life takes you.
• •At Muze New York, we believe every day is an occasion. That's why we've created collections that blend timeless style with contemporary design, so you can always feel like your most authentic self. Explore our latest arrivals and find the pieces that tell your story.
• •The embodiment of effortless chic. This dress is crafted from a lightweight, breathable fabric that drapes beautifully for a flattering silhouette. With its versatile design, it’s the perfect canvas for your unique style. Dress it up with heels and statement jewelry, or keep it casual with your favorite sneakers. Your wardrobe has been waiting for this.
• •Your Wardrobe, Reimagined. Tired of the ordinary? Muze New York offers a fresh perspective on modern style. Our collections are designed for the woman who is bold, confident, and unapologetically herself. Shop now and discover the difference.