Tono de Marca

Nurturing and Aspirational, characterized by warmth, empathy, inspiration, and an educational and purposeful focus.

Valores de Marca

• •Child Development
• •Quality & Craftsmanship
• •Aesthetic & Harmony
• •Thoughtfulness & Personalization
• •Sustainability

Mejores Prácticas

• •Lead with a "Why": Always frame product-focused content around the value it brings to the child or parent. Instead of "New Toy Available," use "Spark Their Curiosity with Our New Discovery Toy." This connects the product to the brand's core values.
• •Use Soft, Encouraging Language: Employ words like "discover," "imagine," "nurture," "create," and "grow." Avoid aggressive sales language like "Buy Now!" or "Limited Time Only!" Opt for gentler calls-to-action like "Explore the Collection" or "Find the Perfect Gift."
• •Tell a Story with Visuals: Ensure all photography and visual content aligns with the aspirational, warm, and harmonious aesthetic. Use natural light, soft textures, and real-life (but curated) scenes of childhood to evoke emotion.
• •Engage with Empathy: When responding to comments or inquiries, maintain a personal and nurturing tone. Address users by name, answer questions thoughtfully, and share in their excitement. This reinforces the sense of community and trust.
• •Create a "Voice and Tone" Guide: Document the brand's personality, key messaging pillars, approved vocabulary, and "words to avoid." This ensures that anyone creating content from social media managers to copywriters can maintain a consistent and authentic voice across all channels.

Percepción Social

A premium, trustworthy, and aesthetically pleasing boutique for children's goods, perceived as a trusted curator, inspirational source, and community-oriented brand.

Ejemplos de Copy

• •Building more than just towers. With every block, they're building focus, patience, and a world of their own imagination. Our sustainable wood block set is designed to be the foundation for endless quiet afternoons of discovery. ✨ #MundosDeNora #HappyChildhood
• •A Gift for the Teacher Who Opens Up Worlds. They teach, they inspire, they care. Say 'thank you' with a gift as unique as they are. Our new collection of personalized tote bags and mugs are a small way to show huge appreciation. Shop the collection and give back to those who give so much.
• •Your serene space for a happy childhood. Discover decor and toys that blend beauty, play, and peace. Welcome to their world.
• •Designed for little hands and growing minds. This sensory toy encourages tactile exploration and helps develop fine motor skills in the most delightful way. Made from non-toxic, baby-safe silicone, it’s a guilt-free addition to your playroom, providing moments of calm, focused play for your little one.
• •Inside: New arrivals for creative play & peaceful nights.