Tono de Marca

spiritual, educational, and welcoming

Valores de Marca

• •Spirituality and Well-being
• •Authenticity and Craftsmanship
• •Knowledge and Passion
• •Connection and Community

Mejores Prácticas

• •Maintain a Spiritual Vocabulary: Consistently use words like "energy," "vibration," "healing," "connection," "spirituality," and "balance" to reinforce the brand's core message.
• •Educate and Empower: In every product description and social media post, include a brief explanation of the mineral's properties and benefits. This positions the brand as an expert and empowers the customer to make an informed choice.
• •Emphasize Authenticity and Craftsmanship: Regularly highlight that the products are made with "authentic minerals" and that jewelry collections are "handcrafted." This builds trust and justifies the value of the products.
• •Use "You-centric" Language: Frame the copy around the customer's experience and benefits. Use phrases like "Connect with your energy," "Find your balance," or "Let its properties guide you" to make the message personal and direct.
• •Foster Community through a Welcoming Tone: Use inclusive and warm language. Ask questions in social media captions, invite followers to share their experiences, and maintain a friendly and accessible demeanor in all communications to strengthen the sense of community.

Percepción Social

trustworthy, expert, and passionate

Ejemplos de Copy

• •Let the calming energy of Amethyst envelop you. 💜 This powerful crystal is your perfect ally for finding serenity, clarity, and spiritual balance. Each piece is a unique treasure from nature, waiting to connect with you. Discover yours on our website. #MundoMineral #Amethyst #CrystalHealing #SpiritualEnergy
• •Open your heart to the gentle vibrations of Rose Quartz. Each bead in this bracelet has been carefully selected and artisanally crafted by our team to bring you a unique piece of jewelry. Rose Quartz is known for its ability to attract love, foster self-esteem, and promote emotional healing. Wear it as a daily reminder to love and be loved.
• •Your Universe of Energy and Well-being. Discover authentic minerals and artisan jewelry designed to elevate your vibration. A family tradition of over 40 years at your service.
• •From protection to abundance, each mineral has a unique story and energy. Explore our carefully curated collection and find the perfect companion for your spiritual journey. #Crystals #Spirituality #Mineralogy #HandmadeJewelry
• •✨ A special energy is coming your way | Discover our new arrivals