Tono de Marca

empowering, stylish, and supportive

Valores de Marca

• •Empowerment
• •Functionality and Style
• •Customer-Centricity
• •Quality
• •Community and Collaboration

Mejores Prácticas

• •Lead with Empowerment: Always frame the narrative around empowering mothers. Use words like "confident," "powerful," "grace," and "elegance" to describe the woman wearing the clothes, not just the clothes themselves.
• •Focus on the Solution: Clearly highlight how the clothing solves a problem. Phrases like "effortless access," "seamlessly integrated," and "no compromise" directly address the pain points of a nursing mother.
• •Maintain a Supportive & Understanding Tone: Use empathetic language that shows you understand the journey of motherhood. Phrases like "We know," "We understand," and "For mums, by mums" can build a strong connection.
• •Balance Style and Function in Language: When describing products, always mention both the aesthetic appeal and the practical features in the same breath. For example, "A chic V-neckline with a hidden zipper for easy nursing."
• •Use "MUM" to Foster Community: Continue using the term "MUM" or "mums" as the brand does. It creates a sense of an exclusive, understanding community and reinforces the brand's specific focus.

Percepción Social

Perceived as a chic and necessary solution for nursing mothers, fashionable, desirable, and a provider of stylish, event-appropriate attire for formal and semi-formal nursing wear.

Ejemplos de Copy

• •Redefine Your Style, Not Your Journey. Motherhood is a beautiful evolution. Your wardrobe should evolve with you. Our new collection of elegant nursing dresses is designed to celebrate your new chapter with grace and style, offering discreet access so you can breastfeed confidently, anywhere.
• •The Gala. The Wedding. The Moment. Be Ready for It All. Don't let your breastfeeding journey dictate your social calendar. Our made-to-order MUM Gowns combine stunning design with practical nursing access, so you can be the best-dressed guest without a single compromise. Your elegance, your way.
• •Less Decisions, More Time for You. Getting ready should be the easy part of your day. Our versatile tops and co-ords are crafted for the modern mum. With easy nursing access and timeless designs, you can look put-together in seconds. Because you've got more important things to focus on.
• •From a Mother's Insight, For a Mother's Confidence. We heard you. Our latest collection is inspired by the feedback from mums like you. Discover pieces that are not only beautiful but are designed with your real life in mind. Comfortable, functional, and always stylish.
• •Elegance is an Attitude. Functionality is Our Promise. Feel powerful and poised in our Cocktail Collection, tailored for the nursing mother. Each piece features hidden zippers and thoughtful details, allowing you to cherish every moment with your little one without missing a beat. Shine on, mama.