Tono de Marca

Empowering, Introspective, and Passionate.

Valores de Marca

• •Representation and Visibility
• •Authenticity and Identity
• •Resilience and Strength
• •Connection and Empathy
• •Artistic Innovation

Mejores Prácticas

• •Lead with the "Why": Always connect the art back to the core values of representation, resilience, and identity. Whether in a caption or description, start with the story or the mission behind the piece, not just its physical attributes.
• •Use "Empowering" and "Introspective" Language: Incorporate words that reflect the brand's tone, such as powerful, resilience, narrative, identity, connection, vulnerability, strength, and celebration. This reinforces the brand's emotional and intellectual depth.
• •Maintain the Artist's First-Person Voice: The connection between the artist and the audience is a key strength. Writing in Kandy G. Lopez's voice ("I create because...", "For me, this piece represents...") makes the brand feel personal and authentic, building trust.
• •Tell the Story of the Subject: Frame each artwork as a collaboration with the subject's story. Explain what drew you to the person and what aspects of their "swagger" or presence you aimed to capture. This centers the value of visibility and honors the individuals depicted.
• •Be Consistent Across All Channels: The passionate, introspective, and empowering tone should be evident everywhere from the website's artist statement to the shortest Instagram caption. A quick check before posting "Does this sound like our voice?" can ensure consistency. Reading the copy aloud helps verify it sounds human and on-brand.

Percepción Social

The public perception of Mulata Von Kindy, synonymous with Kandy G. Lopez, is overwhelmingly positive and respectful within the art world. She is perceived as a serious, dedicated, and technically skilled artist who is gaining significant recognition. The public and critics see her as an important voice in contemporary art, particularly for her focus on Afro-Latina and BIPOC narratives. Her work is consistently described as powerful, vibrant, and thought-provoking. Her use of materials like yarn is seen not just as a stylistic choice but as a meaningful metaphor for the "fibers of our being." As an educator and professor, she is also perceived as a mentor who understands the importance of representation for young artists.

Ejemplos de Copy

• •Meet 'Sue.' 96 inches of yarn, acrylic, and resilience. Each thread is a story, each color a piece of a soul that refuses to be invisible. In her gaze, we see the power of presence a quiet confidence that commands the room. This piece is about celebrating the layers that make us who we are, woven together with strength and vulnerability. #MulataVonKindy #KandyGLopez #FiberArt #BlackArt #RepresentationMatters
• •Art is more than what you see; it's what you feel. Mulata Von Kindy was born from a necessity to see my story, and the stories of my community, reflected on the canvas. As an Afro-Latina artist, I use vibrant color and intricate texture to explore the intersections of identity, culture, and resilience. These portraits are a dialogue a space to connect, to understand, and to empower.
• •This month in the studio has been about deconstruction and rebirth. I've been exploring how we can find strength in our most vulnerable moments. The latest collection, 'Fibers of Being,' translates these complex human emotions into large-scale fiber portraits. They are bold, they are honest, and they are waiting to share their story with you. See the collection and discover the power within the threads.
• •Bring the power of authentic storytelling into your home. This museum-quality print captures the vibrant detail and emotional depth of the original work, 'Roscoe and Reggie.' A celebration of swagger and connection, this piece serves as a daily reminder of the beauty in being unapologetically yourself. Own a piece of the narrative.
• •ANNOUNCEMENT: I'm honored to share that my work will be featured in the 'Future Past Perfect' exhibition at the NSU Art Museum. These pieces are my most personal yet, exploring the layers of identity through the metaphor of thread. It s a celebration of those who command their presence in a world that often overlooks them. I hope you'll join me in this conversation. Opening night details in bio. #ArtExhibition #ContemporaryArt #BIPOCArt #KandyGLopez