Tono de Marca

Helpful and Supportive, Inspiring and Creative, Enthusiastic and Passionate, Trustworthy and Expert, Friendly and Approachable, Reassuring

Valores de Marca

• •Quality: Emphasizing "hoogwaardige epoxy" (high-quality epoxy) and "top materialen" (top materials).
• •Creativity & Empowerment: Providing tools and inspiration for customers to unleash their creativity and make unique items.
• •Customer Focus & Support: Offering extensive customer service, advice, fast shipping, and a positive user experience.
• •Expertise & Knowledge Sharing: Positioning themselves as specialists and providing resources like a knowledge center and tutorials.
• •Trust & Reliability: Building trust through quality products, years of experience, and positive customer feedback.
• •Passion for Crafting: A genuine love for DIY and helping others discover its joys.
• •Social Responsibility: Demonstrating care for the wider community through support for charities like Stichting KiKa.

Mejores Prácticas

• •Prioritize "Helpful Enthusiasm": Always aim to sound both knowledgeable and excited about the creative possibilities. Frame advice and product descriptions in a way that is encouraging and supportive, making customers feel capable and inspired.
• •Use "We" and "You" to Foster Connection: Employ inclusive language. "We" (itsOkay) are the passionate experts here to help "you" (the customer) on your creative journey. This builds a direct, personal relationship.
• •Highlight Quality and Expertise Subtly: While it's important to convey expertise and product quality, do so by showing rather than just telling. Mention years of experience or specific product benefits ("easy mixing," "bubble-free finish") within a helpful or inspiring context, rather than just making bald claims.
• •Embrace the "It's Okay" Philosophy: Subtly weave in the reassurance of the brand name. Copy should make customers feel that it's okay to experiment, it's okay to be a beginner, and itsOkay.nl will provide the support and quality products needed for success.
• •Encourage and Showcase Creativity: Actively solicit user-generated content and feature customer creations. Use calls to action that invite sharing and participation, reinforcing the community aspect and the joy of making. Let the copy reflect the vibrant, visual nature of resin art.

Percepción Social

Positive: Customers generally perceive itsOkay.nl as a reliable supplier of high-quality epoxy resin and crafting materials. The high Trustpilot score and positive reviews on their site and in blog collaborations support this. Helpful Resource: The brand is seen as a go-to place for both beginners and more experienced crafters due to their product range, tutorials, and customer support. Community-Oriented: Their engagement on social media, featuring customer work and fostering a crafting community, contributes to a positive perception. Inspiring: Many users find inspiration for their projects through itsOkay.nl's content.

Ejemplos de Copy

• •Headline: Unleash Your Inner Artist with itsOkay Epoxy! ✨ Body: New to resin art or a seasoned pro? We've got the high-quality epoxy, vibrant pigments, and unique molds to bring your vision to life. Plus, our experts are always here to help you create something amazing. What will you make today? #ItsOkayToCreate #EpoxyArt #DIYCrafts
• •Headline: Quality You Can Trust, Creations You'll Love. Body: With over 9 years of epoxy expertise, itsOkay.nl delivers premium resins and supplies for flawless results every time. Fast shipping, expert advice, and a passion for crafting – that's our promise to you. Get started on your next masterpiece! #EpoxyResin #CraftSupplies #ItsOkayQuality
• •Headline: Got a Project Idea? We've Got the Epoxy! Body: From stunning jewelry to custom coasters, itsOkay.nl is your one-stop shop for all things epoxy. Explore our wide range of easy-to-use products and fun starter kits. Need a hand? Our friendly team is just a click away! Let's make something beautiful together. #DIYProjects #ResinCrafts #ItsOkaySupport
• •Headline: Don't Just Dream It, Make It! With itsOkay Epoxy. Body: Dive into the vibrant world of resin art! Our user-friendly epoxy and inspiring tutorials make it easy to turn your creative dreams into sparkling reality. Join our community of makers and share your #ItsOkayCreations! #ResinArtFun #CreativeJourney #EpoxyDIY
• •Headline: Your Creative Spark + Our Epoxy = Magic! Body: At itsOkay.nl, we believe everyone has a creative spark. Our top-quality epoxy resins, dazzling colorants, and helpful guides are here to ignite yours. Experience the joy of making with itsOkay – where quality meets creativity. #CraftingPassion #EpoxyMagic #ItsOkayToShine