Tono de Marca

Professional, Authoritative, and Aspirational

Valores de Marca

• •Educational Excellence
• •Professionalism and Industry Leadership
• •Creativity and Artistry
• •Empowerment

Mejores Prácticas

• •Use Authoritative Language: Consistently use words like "master," "expert," "certified," "professional," "comprehensive," and "leading" to reinforce the brand's position as an industry authority.
• •Maintain a Polished Visual Identity: All photography and video content must be high-quality and professional, reflecting the brand's high-fashion and premium identity. Avoid user-generated or amateur-looking visuals on official channels.
• •Highlight Success and Prestige: Regularly feature the work of graduates, their career achievements, and the brand’s participation in high-profile events like fashion weeks to provide social proof of its value.
• •Emphasize the "Why": Communicate beyond the services offered. Focus on the outcome: empowerment, a professional career, and creative mastery. Frame the education as a long-term investment.
• •Differentiate Messaging: Tailor the tone for different audiences. Communication aimed at prospective students should be aspirational and career-focused, while messaging for salon clients should be luxurious, results-oriented, and centered on the pampering experience.

Percepción Social

MUD Studio Manila is perceived as a premium, prestigious, and legitimate institution for serious makeup education. It is viewed as a gateway to a professional career in the beauty and fashion industries rather than a venue for casual hobbyists. Its association with major events like Manila International Fashion Week and its location in an upscale mall contribute to a perception of credibility, quality, and exclusivity. Customers and students likely see it as a significant investment in a professional future.

Ejemplos de Copy

• •Your career in professional makeup starts here. Go from aspiring artist to internationally-certified professional with our Level 1: Beauty Essentials program. Master the fundamentals that industry leaders demand. Enroll for the next session.
• •Artistry in motion. A glimpse of the magic our MUD artists created backstage at Manila International Fashion Week. We don't just teach makeup; we define it. #MUDManila #MIFW2024 #ProfessionalMakeup
• •Experience Flawless Artistry. Whether for a wedding, a gala, or a photoshoot, book a session with a MUD-certified artist and ensure your look is nothing short of perfection.
• •Don't just follow trends. Set them. At MUD Studio Manila, we give you the tools, techniques, and training to become a leader in the makeup industry. Discover our advanced courses.
• •The professional's choice, delivered to you. The MUD Pro Artistry Kit contains everything you need to execute flawless looks, from foundational beauty to avant-garde expression. Curated for performance and durability.