Tono de Marca

Passionate, enthusiastic, friendly, approachable, nurturing, knowledgeable, authentic, and personal.

Valores de Marca

• •Passion
• •Quality
• •Customer-Centricity
• •Community
• •Family

Mejores Prácticas

• •Write from a Personal Perspective: Always use "we" and "I" to maintain the personal, family-business feel. Share your passion and excitement genuinely.
• •Empower the Customer: Frame your advice and tips in a way that is encouraging and supportive. Use phrases like "You've got this!" or "We're here to help you on your succulent journey."
• •Engage with Your Community: Actively respond to comments and messages with the same warmth and personality used in your posts. Address customers by name when possible.
• •Tell Your Story: Continue to weave the narrative of your brand's origins and passion into your content. This reinforces your authenticity and values.
• •Highlight Quality and Care: In your copy, consistently mention the care and effort that goes into growing and packaging your plants. This justifies your quality and reinforces the value customers receive.

Percepción Social

The brand is perceived as trustworthy, reliable, expert, passionate, generous, and caring. Customers see Mudgee Succulents not just as a retailer, but as a passionate family sharing their love for succulents with a like-minded community.

Ejemplos de Copy

• •Say hello to the stunning Echeveria 'Starlight'! ✨ We've been nurturing these beauties for months, and we're so excited to finally share them with you. Just look at those colours! We only have a small batch available, so head to our website to give one a new home. Let's grow together! #MudgeeSucculents #RareSucculents #SucculentLove
• •We just love seeing our succulents thriving in their new homes! This beautiful arrangement was shared by the lovely @[customer_handle]. Thank you for sharing your passion with our little community! Got a Mudgee Succulents creation of your own? Tag us for a chance to be featured! #SucculentCommunity #CustomerLove #FamilyBusiness
• •Meet the Graptopetalum 'Ghost Plant'. Don't let the name fool you, this little guy is all friendly vibes! Grown with love right here in our Mudgee nursery, each plant is hand-picked by me (Nicole!) to ensure it's in perfect health. It’s a hardy and forgiving succulent, perfect for both beginners and seasoned collectors. We can't wait for you to welcome this beauty into your collection.
• •A little something special from our family to yours...
• •From our passion project to your home. Discover succulents grown with love by our family in Mudgee.