Tono de Marca

helpful, accessible, and results-oriented

Valores de Marca

• •Effectiveness and Results
• •Accessibility
• •Education
• •Community Trust

Mejores Prácticas

• •Lead with the Solution: Always frame your copy around solving a customer's problem. Instead of just listing features ('Contains hyaluronic acid'), focus on the benefit ('Achieve deep, lasting hydration and plump skin').
• •Use a 'You and We' Tone: Speak directly to your audience using 'you' and 'your.' Use 'we' and 'our' to create a personal connection, making the brand feel like a partner in their skincare journey. This is more engaging than a generic, third-person voice.
• •Keep it Simple and Educational: Break down complex skincare concepts into easy-to-digest tips. Use clear, accessible language. Short video tutorials, step-by-step guides, and 'how-to' content perform well for this brand.
• •Leverage Social Proof: Continuously integrate customer testimonials and reviews into your marketing. Phrases like 'Join hundreds of happy customers' or sharing before-and-after photos (with permission) reinforces trust and demonstrates product efficacy.
• •Maintain a Consistent Call-to-Action (CTA) Strategy: End every piece of content with a clear, direct CTA. Whether it's 'Shop Now,' 'Learn More,' 'Ask us in the comments,' or 'Tap the link in bio,' guide your audience on what to do next to keep them engaged with the brand.

Percepción Social

The public and customer perception of MUBES COSMETICS is largely positive, viewing it as a reliable and effective source for skincare. Customers often praise the products for delivering on their promises, especially the rice kit for oily and acne-prone skin and the lightening cream for hyperpigmentation. The brand is perceived as trustworthy due to its direct and helpful engagement on social media. Users frequently ask for advice on product use and order of application, indicating they see MUBES as an authority. The brand's collaborations with local spas for makeup courses also suggest it is building a reputable presence within its community in Palmira, Colombia.

Ejemplos de Copy

• •For an Instagram post about the Bioaqua Rice Kit: Your complete solution for radiant skin is here! ✨ Tired of trying everything for oily skin and spots? Our Bioaqua Rice Kit is the answer. With a cleanser, toner, serum, and cream, you have everything you need to control shine, hydrate, and even your skin tone. See the results for yourself! Tap the link in our bio to get yours! #MubesCosmetics #SkinCareRoutine #Bioaqua #RadiantSkin
• •For a TikTok video demonstrating the Vitamin C Serum: On-screen text: Want a glow that won't quit? ✨ Add Vitamin C to your routine! Voiceover/Caption: 'Brighten, protect, and revitalize your skin with every drop. Our Vitamin C serum is perfect for fighting dullness and leaving your face looking luminous. Who else is on team Vitamin C? 🙋‍♀️' #VitaminC #SkincareTips #MubesGlow
• •For a Facebook Ad targeting users with hyperpigmentation: Headline: Reclaim your confidence. Even out your skin tone. Body: Pregnancy spots, sun spots, or acne marks? Our Lightening Cream is formulated to help you achieve a more uniform and luminous complexion. Join hundreds of happy customers who have seen a real difference. CTA: Shop Now and start your journey to clearer skin.
• •For a promotional email about building a personalized kit: Subject: Don't know where to start? Build your perfect skincare kit! Body: Hi [Name], feeling overwhelmed by skincare? We're here to help! On our website, you can mix and match products to create a routine that's perfect for YOUR skin. From our popular hyaluronic acid serum to our gentle cleansers, build the kit that meets your needs. CTA: Build Your Kit Today!
• •For an Instagram Story Poll: Background Image: A visually appealing flat-lay of different cleansers. Text: What's your biggest challenge when washing your face? Poll Options: 1) Removing all makeup. 2) Skin feels dry after.