Tono de Marca

friendly, whimsical, and heartfelt

Valores de Marca

• •Artisanal Quality and Craftsmanship
• •Connection with Nature
• •Joy and Poetry
• •Authenticity and Personal Touch

Mejores Prácticas

• •Emphasize storytelling: Always share the inspiration or the small story behind each creation. This reinforces the personal and heartfelt nature of the brand.
• •Use evocative and gentle language: Employ descriptive words that align with the whimsical and poetic aesthetic, such as "charming," "delicate," "magical," and "heartfelt." This helps in creating an emotional connection with the audience.
• •Maintain a personal and approachable voice: Write as if you are speaking to a friend. Use "I" and "you" to create a direct and intimate conversation with your customers. Sharing behind-the-scenes content further enhances this personal connection.
• •Focus on benefits, not just features: Instead of only listing product dimensions, describe the feeling or experience the product provides. For example, a notebook isn't just paper; it's a place for dreams and ideas.
• •Be consistent across all platforms: Ensure that the friendly, whimsical, and heartfelt tone is maintained everywhere, from the website's product descriptions to social media captions and customer service interactions, to build a strong and recognizable brand identity.

Percepción Social

The public perceives Mrs G Illustration as a charming and authentic artisan brand. Customer interactions are positive, highlighting the cuteness and quality of the products. It is seen as a source of unique, handcrafted items that make for thoughtful gifts or personal treasures, resonating with an audience that values creativity and small businesses.

Ejemplos de Copy

• •Send a little piece of poetry. Our new collection of illustrated postcards has arrived, featuring whimsical woodland creatures and delicate blossoms. Perfect for a heartfelt note to a loved one or to simply brighten your own desk. Discover the magic.
• •Fresh from the atelier! ✨ I've been quietly working on these little wooden companions, and I'm so excited to finally share them. Each one is crafted with love and a sprinkle of forest magic. Hope you love them as much as I do!
• •Welcome to the little world of Mrs G Illustration, a place where art is inspired by the quiet poetry of nature. I'm Gaëlle, the hands and heart behind each illustration. From my small studio in France, I create stationery and gifts that I hope will bring a touch of gentleness and joy to your day.
• •A little treat for you! To celebrate the changing seasons, we're offering a special discount on all our notebooks. It's the perfect time to capture your own thoughts and stories on pages filled with whimsical illustrations. Find your new favorite today.
• •Watch a little fox friend come to life! This is my favorite part of the process—seeing a simple sketch transform. What should I draw next? #artprocess #illustration #smallbusiness #cuteart