Tono de Marca

Playful and Engaging, Trendy and Fashion-Forward, Accessible and Parent-Friendly, Aspirational, Celebratory

Valores de Marca

• •Variety and Choice
• •Affordability
• •Style and Trendiness
• •Customer Centricity
• •Quality (Stated)
• •Celebrating Individuality
• •Convenience

Mejores Prácticas

• •Understand Your Audience Deeply: Speak directly to parents, acknowledging their needs (affordability, convenience, quality, style for their kids) while also celebrating the joy and individuality of childhood.
• •Use Vibrant and Positive Language: Incorporate words that evoke happiness, fun, style, and comfort (e.g., "adorable," "trendy," "comfy," "playful," "sparkle," "adventure").
• •Emphasize Both Trendiness and Practicality: Highlight that the clothes are fashionable and up-to-date, but also suitable for children's active lives and parents' budgets.
• •Incorporate the "#HopscotchMoment" Ethos: Encourage user-generated content and a sense of community by framing purchases as creating special moments and memories.
• •Be Authentic and Relatable: Acknowledge the realities of parenting (e.g., being busy) and position Hopscotch as a helpful solution, making fashion easy and enjoyable. Maintain transparency, especially concerning product details, to build trust and manage expectations effectively.

Percepción Social

Popular Online Destination, Go-to for Trendy Kids' Clothes, Value for Money, Concerns about Quality Consistency, Innovative and Tech-Savvy

Ejemplos de Copy

• •Headline: Little Styles, Big Smiles! ✨ Explore 500+ new arrivals daily at Hopscotch. #HopscotchMoment Body: From playground adventures to party twirls, find the perfect outfit that’s as unique as they are. Shop comfy, trendy, and oh-so-cute!
• •Headline: Dress Your Mini-Me in Happy! 😊 Fashion that’s fun, fresh, and pocket-friendly. Body: Why choose between style and savings? At Hopscotch, get the latest global trends for your little trendsetter without breaking the bank. Let their personality shine!
• •Headline: Aww-dorable Outfits. Unbeatable Prices. Delivered! 🚚 Body: Busy parent? We get it! Hopscotch brings the cutest, comfiest, and coolest kids' fashion right to your doorstep. Effortless style for your little star starts here.
• •Headline: Unbox Joy! 💖 Discover outfits they'll love to wear (and you'll love to see!). #WeGetKidsFashion Body: Let your child's unique style blossom! Hopscotch offers endless choices for every mood, every day, and every precious moment. Because kids' fashion should be all about fun!
• •Headline: Ready, Set, Style! 🤸‍♀️ Fuel their adventures with fashion that keeps up. Body: For the little explorers and daydreamers, find durable, delightful, and dazzling outfits at Hopscotch. Because every day is an occasion to look and feel great!