Tono de Marca

Authentic, Passionate, and Conscientious

Valores de Marca

• •Natural & Organic Integrity
• •Sustainability & Environmental Responsibility
• •Performance Through Well-being
• •Authenticity and Heritage
• •French Craftsmanship

Mejores Prácticas

• •Always Link Nature to Performance: Never just say a product 'is natural.' Always complete the thought by explaining *how* that natural quality benefits the athlete (e.g., 'Natural honey for sustained energy without the sugar crash,' or 'Organic ingredients for easy digestion on long runs').
• •Use an Educational Tone: Empower your audience by teaching them. Write short posts or create content explaining the benefits of royal jelly, why honey is a superior carbohydrate source for athletes, or the importance of electrolytes from natural sources.
• •Tell the 'Why' Behind the 'What': Don't just sell an energy gel; sell the reason it exists. Reference the founder's story, the commitment to bees, and the passion for sport. This builds an emotional connection that transcends product features.
• •Speak the Athlete's Language: Use terms and reference situations that endurance athletes understand (e.g., 'hitting the wall,' 'bonking,' 'digestive distress,' 'final push'). This shows you are an authentic part of their community.
• •Maintain Visual and Verbal Consistency: Your copy should feel like it belongs with your imagery. Use active, vibrant language paired with photos of real athletes in natural environments. Avoid sterile, corporate stock photos. The voice should always be encouraging and passionate, never aggressive or purely sales-driven.

Percepción Social

Overwhelmingly positive; perceived as a premium, high-quality, natural, and effective choice for endurance athletes. Customers accept the higher price for organic, 'Made in France' ingredients and ethical commitments. Products are praised for effectiveness, easy digestion, good taste, and strong eco-conscious appeal due to sustainability efforts.

Ejemplos de Copy

• •Fuel your run the way nature intended. Our energy gels aren’t made in a lab; they're born in a beehive. Powered by organic honey and royal jelly for a clean, sustained energy boost that’s as good for your body as it is for your performance. #FuelledByNature #HoneyPower #MoveAndNutri
• •Peak Performance, Zero Compromises. Experience the power of natural nutrition. Our honey-based formulas are designed for maximum energy and easy digestion, so you can push your limits without upsetting your system. Perform stronger, feel better.
• •Tired of overly sweet bars? This is your solution. We blend the natural energy of honey with the savory crunch of real pistachios and a touch of Guérande sea salt. It's the perfect balance of taste and function, delivering essential energy and electrolytes. Easy to open, easy to eat, and crafted to keep you moving. All organic, all for your performance.
• •One flask, endless energy, zero waste. With the Meltonic Eco-Gel Vial, you can carry the equivalent of 3 energy gels while leaving nothing behind on the trail. It's our commitment to performance and the planet. Join the movement. #RespectTheTrail #SustainableSport #move-nutri
• •Move&Nutri wasn't born in a boardroom. It was inspired by a shared passion between a beekeeper who runs and a runner who loves nature. They believed athletes deserved better: fuel that was both powerful and pure. That’s why every product we offer is based on the treasures of the hive. It’s a simple promise: authentic, effective, and respectful nutrition. Thank you for being part of our story.