Tono de Marca

whimsical, elegant, personal, inspiring, and approachable

Valores de Marca

• •Creativity and Uniqueness
• •Work-Life Balance and Passion
• •Quality and Craftsmanship
• •Inspiration from Nature and Life's Beauty

Mejores Prácticas

• •Embrace "Elegant Whimsy": Always balance the magical, creative elements with a touch of elegance and sophistication. Use words like "magical," "wonder," and "whimsical," but pair them with "elegant," "handmade," and "quality."
• •Tell the Founder's Story: Continue to weave the brand's origin story into marketing materials. It highlights authenticity, passion, and the value of work-life balance, which resonates with modern consumers.
• •Highlight the "Handmade" Aspect: Emphasize that each piece is designed in-house and hand-finished. This justifies the quality and uniqueness of the product, setting it apart from mass-produced items.
• •Use a Consistent Visual and Verbal Language: Pair the whimsical copy with high-quality, clean visuals that showcase the intricate details of the jewelry. Use a consistent emoji palette (e.g., ✨, 🌸, 🌙) on social media to reinforce the brand's personality.
• •Focus on the Inspiration: Connect products back to their sources of inspiration—nature, books, and eras past. This creates a richer narrative and allows customers to form a deeper emotional connection with the pieces they purchase.

Percepción Social

The public and customer perception of 'Mountains of Whimsy' is positive. It is seen as a reliable small business that produces high-quality, unique, and aesthetically pleasing jewelry. Retailers express satisfaction, building a reputation for quality and good service. The brand's origin story adds an authentic and relatable dimension that resonates with consumers who value supporting small, passion-driven businesses.

Ejemplos de Copy

• •Where elegance meets the unexpected. ✨ Our new Celestial Bodies collection is crafted for stargazers and dreamers. Each piece is designed in-house to bring a little bit of magic to your everyday. Which one is calling to you? #MountainsOfWhimsy #WearableArt #CelestialJewelry
• •Carry a secret garden with you. These delicate, hand-finished floral earrings are inspired by the quiet beauty of a blooming meadow. Lightweight and designed for all-day comfort, they are the perfect touch of whimsy for any occasion. As every piece is unique, you're wearing a one-of-a-kind work of art.
• •Handmade Jewelry for Life's Magical Moments.
• •Psst... A little whimsy just for you. Our new collection is here!
• •Mountains of Whimsy was born from a simple idea: to find the magic in the everyday. Founded in 2021 by designer Alexis Mulkey, our Iowa-based studio is where creativity, nature, and a little bit of whimsy come together to create wearable art that tells a story.