Tono de Marca

Aspirational & Serene

Valores de Marca

• •Transformation
• •Conscious Beauty
• •Effortless Elegance
• •Gentle Strength
• •Momentary Escape

Mejores Prácticas

• •Create a Brand Voice Guide: Document the proposed tone (Aspirational & Serene) and values. Include a list of "words we use" (e.g., transformation, graceful, serene, conscious, elevate) and "words we avoid" (e.g., hurry, deal, cheap, buy now, limited time). Share this with anyone who writes for the brand.
• •Prioritize "You" Over "We": Frame your copy to focus on the customer's experience and benefit. Instead of "We sell beautiful dresses," write "You will feel transformed in a dress that flows with graceful ease."
• •Use Evocative, Sensory Language: Appeal to more than just sight. Use words that evoke feelings of touch (soft, smooth, crisp), sound (whisper, quiet, gentle), and emotion (serene, calm, inspired). This enriches the brand experience.
• •Maintain Consistency Across All Channels: The serene, aspirational tone used on your Instagram should match the tone of your customer service emails, your website copy, and even your packaging inserts. This builds trust and a cohesive brand world.
• •Tell Stories, Don't Just Sell Products: Every piece of copy is an opportunity to reinforce the brand's values. Whether it's a product description or a social media caption, connect the item back to the core ideas of transformation, elegance, and conscious beauty.

Percepción Social

thoughtful, high-quality, and trustworthy source of elegance and inspiration

Ejemplos de Copy

• •Elegance that unfolds. Our new silk scarf is more than an accessory; it’s a whisper of grace for your everyday moments. Let it be the soft touch that completes your transformation. #MotyleMoments #EffortlessElegance
• •Find Your Metamorphosis. Welcome to MOTYLE, where every piece is chosen to celebrate your evolution. Discover consciously crafted items designed for a more beautiful life.
• •A Moment of Calm Awaits You... This week, we invite you to pause and discover new arrivals that bring serenity and style into perfect harmony.
• •MOTYLE was born from a simple idea: that beauty is a form of transformation. Like a butterfly emerging, our style and sense of self are always evolving. We curate collections that honor that journey, offering pieces of gentle strength and quiet elegance to accompany you along the way.
• •Beauty in the details. At MOTYLE, we believe true luxury is found in the small things. Find the piece that speaks to your soul and begin your transformation. Shop our curated collection.