Tono de Marca

whimsical, artistic, and enchanting

Valores de Marca

• •Artistic Integrity and Quality
• •Imagination and Creativity
• •Emotional Connection
• •Support for Independent Artists
• •Customer-Centric Service

Mejores Prácticas

• •Embrace Whimsical Language: Consistently use words like 'dreamlike,' 'magic,' 'wonder,' 'captivating,' 'imagination,' and 'fantastical' to reinforce the brand's core tone.
• •Center the Artist: Always credit the artist when discussing specific collections, like Sona Babajanyan. Frame the products not just as items for sale, but as 'masterpieces' and 'visions' brought to life by talented individuals.
• •Highlight Quality and Uniqueness: Use descriptive terms like 'archival prints,' 'stunning representation,' 'unique artwork,' and 'high-quality' to communicate the premium nature of the products.
• •Speak to Emotion: Write copy that taps into the emotional connection customers have with art. Use phrases like 'it made me smile,' 'a piece that speaks to you,' and 'add a touch of magic and wonder to your home.'
• •Maintain a Personal and Appreciative Voice: Whether in an email or a social media reply, maintain a warm, personal tone. Reflect the 'top class' service mentioned by customers by being helpful, appreciative, and adding personal touches where possible.

Percepción Social

The social perception of Mostroland is overwhelmingly positive. Customers consistently praise the beauty, color, and quality of the prints, often stating that the products 'exceeded expectations.' The artwork is perceived as unique and special, with one customer loving that it is 'so different from the usual.' The artist's style is a significant draw, described by customers as a 'quirky with a touch of melancholy an unusual combination.' There is a strong appreciation for the personal touches, such as handwritten notes, which elevate the customer experience. The brand successfully creates a sense of acquiring a special piece of art rather than just a product. A recurring suggestion from customers is the desire for more male-themed designs, indicating an engaged audience that wants to see the product line expand.

Ejemplos de Copy

• •Step into the world of [Zodiac Sign] and discover a universe of color and magic. Sona Babajanyan’s latest creation brings the spirit of the stars to life with captivating detail and dreamlike artistry. Where will you hang your piece of the cosmos? #Mostroland #ZodiacArt #ArtisticHome
• •Art That Grows with You. Our 'Print + Plant Flowers' collection is more than just beautiful art; it's a promise to the planet. Each print, bursting with floral wonder, is paired with a commitment to plant a tree. Adorn your walls with a masterpiece that inspires creativity and nurtures the earth.
• •Welcome back to Mostroland, where creativity comes to life. This week, we're celebrating the strange and wonderful creatures that inhabit our world of art. Each piece is crafted with imagination and care, waiting to bring a touch of the fantastical into your home. Explore our newest arrivals and find the masterpiece that speaks to you.
• •Your Zodiac Sign, Reimagined. Tired of the same old star signs? Discover the Zodiac Collection, exclusively at Mostroland. Artist Sona Babajanyan has transformed the astrological chart into a breathtaking series of high-quality art prints. Find your sign and see it in a whole new light. Free shipping in Australia!
• •Awaken Your Creativity. For a limited time, get $20 OFF when you bring home 3 or more pieces of dreamlike art. Build your own gallery and let your imagination run wild.