Tono de Marca

Elegant & Sophisticated, Celebratory & Joyful, Passionate & Artisanal, Community-Focused & Appreciative, Aspirational & Inspiring

Valores de Marca

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Affordable Luxury
• •Customer Satisfaction & Connection
• •Innovation & Contemporary Elegance

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., elegant, celebratory, artisanal), and key messaging pillars. Share this with everyone creating content.
• •Use Evocative & Sensory Language: Incorporate words that appeal to emotions and senses, reflecting the beauty, craftsmanship, and cultural richness of the jewelry (e.g., "timeless treasure," "harmonious blend," "lustrous stones," "regal," "vibrant").
• •Highlight Craftsmanship & Heritage: Consistently emphasize the "handcrafted" nature of the jewelry and its connection to "Indian tradition" and "cultural richness."
• •Maintain a Tone of Celebration & Occasion: Frame product descriptions and social media posts around special moments, festivals, and the joy of adornment.
• •Engage the Community Authentically: When interacting with customers (comments, DMs, reviews), maintain a warm, appreciative, and helpful tone that reinforces the brand's value for its "Mortantra fam."

Percepción Social

Positive Reputation, Trusted Brand, Celebrity Endorsement, Good Customer Service (Generally)

Ejemplos de Copy

• •Drape yourself in heritage. Our handcrafted Kundan necklace, a timeless treasure for your most cherished moments.
• •Elegance redefined. Discover the Mortantra difference – where ancient artistry meets contemporary design.
• •Celebrate your story with jewels that speak volumes. Each Mortantra piece, a handcrafted testament to Indian tradition.
• •More than just jewelry, it's a Mortantra legacy. Adorn your special day with the brilliance of our artisans.
• •Unveil your inner radiance. Our latest collection, inspired by India's rich culture, designed for the modern queen.