Tono de Marca

heartfelt, inspirational, and nurturing

Valores de Marca

• •Meaningful Connections: Emphasizing gifts that "speak from the heart" and celebrate bonds between people.
• •Personal Growth & Empowerment: Offering products and digital content designed to nurture personal development, inspire creativity, and enhance positivity and wellbeing.
• •Spirituality & Harmony: Providing spiritual guidance, products with spiritual symbolism (angels, zodiac, power animals), and aiming to foster spiritual harmony.
• •Celebration of Life's Moments: Focusing on gifts for various occasions and milestones.
• •Quality & Craftsmanship: Mentioned in relation to their physical products.
• •Inspiration & Positivity: Consistently promoting uplifting messages, affirmations, and positive vibes.
• •Guidance & Support: Positioning themselves as a source of guidance through readings, blogs, and supportive content.

Mejores Prácticas

• •Embrace Emotive Language: Consistently use words that evoke feelings of warmth, love, connection, inspiration, peace, and joy. Examples: "heartfelt," "cherish," "inspire," "empower," "harmony," "radiant," "blessing."
• •Focus on "Why," Not Just "What": Frame product descriptions and marketing messages around the emotional or spiritual benefit for the customer (e.g., "create lasting memories," "nurture personal growth," "find spiritual harmony") rather than just listing features.
• •Incorporate Storytelling & Affirmations: Share stories (even brief ones in captions) that resonate with connection, growth, or overcoming challenges. Use affirmations or uplifting quotes that align with the brand's values.
• •Maintain a Supportive & Gentle Voice: Even when addressing challenges or the need for growth, the tone should be encouraging and supportive, never critical or demanding. Think of a gentle guide or a caring friend.
• •Ensure Visual and Textual Harmony: The visual elements (soft lighting, clean aesthetics, meaningful symbols) should complement the heartfelt and inspirational tone of the copy. This consistency across all platforms reinforces the brand identity. (Observed across their social media and website).

Percepción Social

Customers who leave reviews generally perceive the brand positively, appreciating the unique and beautiful nature of the products, their sentimental value, and the quality. They often mention the products as being "heartfelt." The brand appears to be carving out a niche in personalized, sentimental, and spiritually-inclined gifts and digital content. Their social media engagement, particularly on TikTok, shows an attempt to connect with users interested in positivity, personal growth, and spiritual themes. The perception is likely that of a supportive and uplifting brand offering items and resources that go beyond simple material goods, aiming for a deeper emotional or spiritual impact.

Ejemplos de Copy

• •For a Personalized Necklace: "Carry a little piece of their heart, always close to yours. Our [Necklace Name] isn't just jewelry; it's a whisper of love, a reminder of a bond that shines forever. Personalize it today and let your heart speak."
• •For a Spiritual Journal: "Unlock the wisdom within. Our [Journal Name] is more than pages; it's a sacred space for your journey to spiritual harmony and self-discovery. Begin your path to inspiration today."
• •For a Digital Wellness App: "Find your calm, ignite your creativity. The [App Name] app guides you on a journey to radiant wellbeing and personal growth, one mindful moment at a time. Download your dose of positivity."
• •For a Gift for a Loved One: "Celebrate their beautiful soul. More Than Charms gifts are crafted to honor the unique light in everyone you cherish. Because some connections are more than just special—they're a blessing."
• •General Brand Message for Social Media: "Embrace your journey, discover your strength, and shine your unique light. ✨ At More Than Charms, we believe in empowering your spirit and celebrating every precious moment. #MoreThanGifts #Inspiration #PersonalGrowth #SpiritualJourney"