Tono de Marca

personal, passionate, and encouraging

Valores de Marca

• •Flavor and Quality
• •Health-Conscious Cooking
• •Family and Home-Cooking
• •Authenticity and Trust
• •Black-Owned Empowerment

Mejores Prácticas

• •Always Write in the First Person: Use "I" and "my" to maintain the personal, authentic voice of the founder. This reinforces that the recipes and products are coming from a real person's kitchen.
• •Lead with the "Why," Not Just the "What": Instead of just saying "buy our seasoning," explain why it was createdor healthier, more flavorful family meals. Connect the product to the core values of health, family, and passion for cooking.
• •Focus on Solutions and Empowerment: Frame the content around making the customer's life easier and more delicious. Use encouraging and simple language like "The one-step secret," "Easy-to-follow," or "You've got this!"
• •Foster a Conversation: Actively ask questions in social media captions ("What are you cooking?", "Have you tried this?"). Encourage user-generated content by asking people to tag @mooreflavor_ in their food photos, and feature them to build a stronger community.
• •Use Energetic and Descriptive Language: Use vibrant, sensory words that evoke taste and excitementrankly"bursting with flavor," "irresistible," "juicy," "crispy." This mirrors the passionate and enthusiastic tone of the brand's video content.

Percepción Social

The public and customer perception of MooreFlavor is overwhelmingly positive, viewing it as a trusted and high-quality, personable brand.

Ejemplos de Copy

• •Image/Video: A vibrant, close-up shot of seasoned shrimp sizzling in a pan. Copy: Stop settling for bland. Our Seafood Seasoning is the one-step secret to shrimp that's bursting with flavor. Perfected in my kitchen to make your life easier and a whole lot tastier. Tap the link in bio to get yours! #MooreFlavor #SeafoodSeasoning #EasyRecipes
• •Image/Video: A short video of Tanesha talking to the camera, interspersed with clips of her cooking with her family. Copy: It all started with a simple goal: give my family more flavor, without all the junk. I never imagined that my kitchen creations would end up in your homes too! Every bottle of MooreFlavor is made with love and a passion for good food. Thank you for being part of this journey. ❤️ #BlackOwnedBusiness #FamilyRecipes #CraveMoore
• •Image/Video: A split image showing a seafood boil on one side and tacos on the other. Copy: What's on the menu tonight?! 🔥 Poll Buttons: [Seafood Boil!] vs. [Taco Tuesday!]
• •Subject: Your Pantry is Missing Something... 👀 Body: Don't let dinner be boring this week! For the next 48 hours, get 15% OFF our entire collection of sauces and seasonings. Stock up on your favorites like our famous (MILD) Garlic Lemon Butter Sauce and make every meal something to celebrate. Use code: **FLAVOR15** at checkout. [Shop Now]
• •Title: The EASIEST Way to Make Hibachi at Home! (Steak & Shrimp Recipe) Description: You don't need a fancy restaurant for incredible hibachi! In this video, I'll show you how to make juicy steak and shrimp hibachi using just one key ingredient: my Crave Moore Seafood Seasoning. It’s a game-changer! Find the seasoning here: [link] and don't forget to subscribe for more easy recipes that deliver Moore Flavor, every time!