Tono de Marca

community-focused, accessible, and trend-aware

Valores de Marca

• •Accessibility
• •Cultural Connection
• •Trend-Consciousness
• •Entrepreneurial Spirit

Mejores Prácticas

• •Use Colloquialisms and "Taglish": Incorporating casual Filipino phrases or English words commonly used in the Philippines can make the brand more relatable and authentic to its target audience.
• •Focus on "The Why": The copy should not just sell a product, but the feeling of connection to home. Use phrases like "The brands you miss," or "Your familiar favorites."
• •Be Community-Centric: Engage with comments and messages using a friendly, personal tone. Feature user-generated content (with permission) to build a stronger community feel.
• •Keep it Simple and Direct: Avoid overly technical jargon. The copy should be easy to understand, focusing on the well-known benefits of the products.
• •Create a Sense of Urgency and Exclusivity: Given the supply chain for these goods, leaning into the "limited stock" or "viral product" angle can drive immediate sales. Phrases like "Selling fast!" or "Don't miss out!" are effective.

Percepción Social

convenient and essential source for hard-to-find Filipino products

Ejemplos de Copy

• •Your favorites are back! ✨ Restock alert! We've refilled our shelves with the products you love, from the ultimate glow-up sets to your daily essentials. Grab yours before they're gone again! #PinoyBeautyAU #MoonGlamHaul
• •Boring shelf... to a Filipina's dream shelf! 😉 We heard you! Your must-have skincare and beauty treats from the Philippines are here. What are you adding to your cart? 🛒 #FilipinoInAustralia #SkincarePH #MoonGlamAU
• •Your Little Slice of Home. Shop the best and most-loved Filipino beauty brands, right here in Australia. AfterPay available!
• •Psst... The Viral Favorites Are Back in Stock! Missing the glow from your favorite Filipino skincare? We get it. That's why we're so excited to say that our most requested items are back! Shop now and bring the best of Pinoy beauty to your doorstep.
• •The Glow You Know and Love. A true Filipino icon for a reason! This classic soap is your first step to achieving that bright, clear skin you've been dreaming of. Perfect for daily use to help even out skin tone and feel fresh all day long. Add this essential to your routine!