Tono de Marca

inspirational, serene, and sophisticated

Valores de Marca

• •Atmosphere and Ambiance
• •Emotional Connection
• •Luxury and Quality
• •Positivity and Well-being
• •Purposeful Creation

Mejores Prácticas

• •Lead with Emotion: Always connect the product to a feeling or a desired state of being. Instead of just describing the scent notes, describe the mood the scent creates.
• •Use Elevated Language: Employ sophisticated and serene vocabulary. Words like "sanctuary," "tranquility," "curated," "ritual," and "aromatic experience" reinforce the brand's luxury positioning.
• •Maintain a Positive and Aspirational Voice: The copy should always be uplifting and focused on well-being. Frame the products as tools for self-care and creating a better personal environment.
• •Tell a Story: Whether it's the founder's story or the story behind a specific fragrance, narrative adds depth and connects with customers on a more personal level.
• •Be Consistent Across Platforms: The serene, inspirational, and sophisticated tone should be unmistakable, whether a customer is reading a product description on the website, seeing an Instagram post, or opening a marketing email. This creates a strong, cohesive brand identity.

Percepción Social

The public perception of MOOD by Kia is that of a luxury, niche brand specializing in high-quality home fragrances. Customers are drawn to the promise of creating a specific mood or "vibe" in their homes. The branding is perceived as elegant and intentional. The story of the founder adds a layer of authenticity and personal touch that resonates with consumers looking for more than just a product, but an experience. The direct association of product names with moods like "peace" is a clear and effective part of its market positioning.

Ejemplos de Copy

• •Unwind your day and untangle your thoughts. The "AT PEACE" candle is more than a fragrance; it's a ritual. Let the soothing notes of Amyris and Black Myrrh quiet the noise and center your spirit. Your moment of tranquility is waiting. #MOODbyKia #ScentedSanctuary #FindYourPeace
• •Your environment is the key to your mindset. After a day of demands and deadlines, let the curated aromas of MOOD by Kia instantly shift the energy of your space. Transform your home into the sanctuary you deserve. Shop the collection now for an exclusive welcome offer. #CreateTheMood #HomeFragrance #EveningRitual
• •From a simple idea to a sensory experience. MOOD by Kia was founded on the belief that a scent can do more than just perfume a room—it can set a tone, evoke a memory, and create a mood. Discover the scent that tells your story. #MOODbyKia #AromaticExperience
• •We all have days that require a little extra spark. That's why we're thrilled to introduce 'UPLIFT,' our new citrus and jasmine scented diffuser. It's designed not just to scent your home, but to elevate your spirit and inspire a bright, productive day. Let every breath be an affirmation. #UPLIFT #PositiveEnergy #MOODbyKia
• •A mood for every destination. Our travel tins are designed to bring a piece of home with you, wherever you go. What's the one scent that always makes you feel at ease when you're away? #TravelInStyle #MOODOnTheGo #ScentedMemories