Tono de Marca

approachable, product-focused, informative yet casual and friendly

Valores de Marca

• •Variety and Selection
• •Quality
• •Customer-Centricity
• •Modernity

Mejores Prácticas

• •Stay Approachable: Use clear and simple language. Avoid overly technical terms unless they are essential for describing a product's features.
• •Be Visually Consistent: Ensure that all aesthetics from the website to social media posts aligns with the established modern and clean branding.
• •Engage with Your Audience: Respond to comments and questions on social media in a friendly and helpful manner. This will help build a sense of community around the brand.
• •Focus on the Experience: In your copy, highlight not just the product features, but the experience and satisfaction the customer will gain from using them.
• •Maintain Authenticity: The brand's voice should be genuine. Avoid making exaggerated claims and focus on the real benefits and qualities of the products offered.

Percepción Social

Reliable online retailer for vaping supplies, perceived positively for product availability and selection, though more transactional than a lifestyle brand due to lack of community-building.

Ejemplos de Copy

• •Your new all-day vape has arrived. Discover the bold taste of [Flavor Name].
• •Effortless flavor, maximum convenience. The new [Product Name] is here to simplify your vape experience. Tap to shop.
• •Go bananas for these deals! 🐒 20% off all e-liquids this week only.
• •Engineered for a smooth and satisfying hit, the [Product Name] delivers consistent flavor from the first puff to the last. Its sleek design makes it the perfect companion for any occasion.
• •Summer's heating up, and so are our new flavors. Dive into our refreshing summer collection.