Tono de Marca

Creative & Inspirational, Professional & Expert, Customer-Centric & Approachable, Modern & Stylish

Valores de Marca

• •Customization & Personalization
• •Quality & Durability
• •Creativity & Aesthetics
• •Customer Satisfaction
• •Impact & Visibility
• •Innovation

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., Creative, Professional, Approachable), corresponding tone characteristics (e.g., inspirational, expert, friendly), words to use, and words to avoid. This should be accessible to anyone creating content.
• •Understand Your Audience Segments: Tailor the nuance of your tone for different audiences (e.g., a business client might respond better to a slightly more formal and ROI-focused tone, while an individual home decorator might prefer a more inspirational and personal tone) while keeping the core brand voice consistent.
• •Prioritize "You" over "We": Focus copy on the customer, their needs, and how the brand's products/services benefit them. For example, instead of "We make great signs," try "Your perfect sign, brought to life."
• •Be Authentic and Transparent: The tone should genuinely reflect the company's values and operations. If delivery times can be longer, manage expectations proactively within the copy or FAQ, reinforcing trust. The approachable tone is supported by their admission of being a "small structure for the moment" when discussing potential delays.
• •Maintain Consistency Across All Channels: Ensure the defined tone is used consistently across the website, social media posts, email communications, customer service interactions, and even in how products are described on third-party platforms. Regular review and training for content creators are essential.

Percepción Social

Generally Positive, Seen as a Specialist, Concerns about Delivery Times, Reliable Customer Service

Ejemplos de Copy

• •Headline: Your Vision, Brilliantly Illuminated. Body: At Mon Enseigne Lumineuse, we transform your ideas into captivating custom light signs. From bold business branding to unique home décor, our expert craftsmanship and personalized service ensure your space shines. Let's create something luminous together.
• •Headline: Make a Statement. Light It Up. Body: Stand out from the crowd with a bespoke neon or LED sign. Perfect for businesses wanting to attract attention or individuals looking to add a personal touch to their interiors. Quality materials, endless creativity. What will your sign say?
• •Headline: Expertly Crafted, Perfectly You. Body: Discover the art of light with Mon Enseigne Lumineuse. We specialize in high-quality, custom-made luminous signs, working closely with you from concept to creation. Light up your brand, your event, or your home with a sign that's as unique as you are.
• •Headline: Beyond Illumination. It's an Experience. Body: We don't just sell signs; we craft luminous experiences. Our dedicated team helps you design the perfect lighting statement, ensuring every detail reflects your style and purpose. Serving both discerning homeowners and leading businesses like Printemps.
• •Headline: Got an Idea? We'll Make It Glow. Body: From a simple sketch to a fully realized luminous masterpiece, Mon Enseigne Lumineuse is your partner in light. Our easy quotation process and dedicated customer support make bringing your custom sign to life a breeze. Illuminate your world, your way.