Tono de Marca

Friendly and Approachable, Playful and Youthful, Enthusiastic and Passionate, Quality-Conscious and Trustworthy, Community-Oriented

Valores de Marca

• •Quality
• •Authenticity
• •Customer Satisfaction & Experience
• •Joy and Fun
• •Innovation & Variety
• •Community

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a simple internal document outlining the key elements of your brand tone (e.g., playful, enthusiastic, quality-focused), with do's and don'ts, and preferred vocabulary. Share this with anyone creating content.
• •Use "You" and "We" Language: Speak directly to your audience using "you" to make it personal, and use "we" to represent the friendly, collective Momotime team. This fosters a connection.
• •Incorporate Playful Emojis and Language (Appropriately): Emojis (like 🍑, 🎉, 😍, 👋) can enhance the youthful and friendly tone, especially on social media. Use upbeat and positive vocabulary. Avoid overly formal or technical jargon.
• •Highlight Core Values Consistently: Weave in mentions of "real ingredients," "freshly brewed," "Swiss quality," and the "joy" of bubble tea naturally into your copy. This reinforces what the brand stands for.
• •Engage and Be Responsive: Maintain the friendly and approachable tone in replies to comments and messages. Show genuine appreciation for customer feedback and interactions. This consistency across all communication points is key.

Percepción Social

Popular & Trendy, High-Quality Product, Good Customer Service, Enjoyable Atmosphere, Reliable Choice, A Treat/Indulgence

Ejemplos de Copy

• •Instagram Post (New Drink): Say HELLO to your new obsession! 👋🍑 Our Peachy Paradise Swirl is here to make your taste buds dance! Freshly brewed, perfectly sweet, and bursting with real peach goodness. Who's ready for a sip of sunshine? Tag a friend who NEEDS this! #Momotime #BubbleTeaBliss #PeachyParadise #SwissQualityTea #NewDrink
• •Facebook Ad (General Awareness): Tired of the same old sips? 🤷‍♀️ At Momotime, we're brewing up REAL tea and REAL taste in every cup! Discover your new favorite bubble tea, crafted with love and the finest Swiss quality ingredients. Find your nearest Momotime and treat yourself! 👉 [Link to Locations] #MomotimeCH #RealTeaRealTaste #BubbleTeaLove #SwissMade #ZurichFood #BernDrinks
• •Website Banner (Promoting Mochi): More than just tea! 😍 Dive into the delightful chewiness of our authentic Mochi. The perfect partner to your favorite Momotime bubble tea or a delicious treat on its own. Sweeten your day, the Momotime way! #MochiDelight #MomotimeTreats #SweetEscape #QualitySnacks
• •Instagram Story (Interactive): (Poll Sticker) What's your go-to Momotime order? A) Classic Milk Tea 🥛 B) Fruity & Fresh 🍓🥭 C) Can't decide, love 'em ALL! 😍 We're brewing up your faves right now! 😉 #MomotimePoll #YourFave #BubbleTeaLife #InteractiveFun
• •Promotional Email Subject Line (for a limited-time offer): 🎉 Surprise! A Sweet Momotime Treat Just For You! 🎉 *(Body snippet)* Hey Bubble Tea Lover! We're spreading a little joy with a special offer just for our amazing Momotime family. Get ready to sip, smile, and save!...