Tono de Marca

Authentic and Passionate, characterized by a reverent, elegant, customer-centric, and proudly Senegalese voice.

Valores de Marca

• •Craftsmanship & Quality
• •Heritage
• •Honesty & Sincerity
• •Customer Dedication & Well-being
• •Innovation

Mejores Prácticas

• •Lead with Heritage: Always connect the product back to the brand's story and origins. Phrases like "From our family workshop," "A tradition of excellence," or "Inspired by Senegalese elegance" reinforce the brand's core identity.
• •Use Sensory and Emotive Language: Employ words like "passion," "meticulously handcrafted," "love," "dedication," and "impeccable" to evoke the quality and care invested in each product.
• •Emphasize "Comfort" and "Durability": Beyond style, highlight the functional benefits of well-being and longevity as key selling points. Consistently mention the comfort and durability that result from superior craftsmanship.
• •Maintain a Confident, Proud Tone: Be unapologetic about the brand's Senegalese roots. Use phrases like "Made in Senegal," "The heart of Dakar," and "African elegance" with pride to build a strong, authentic identity.
• •Speak "With" the Customer, Not "At" Them: Involve the audience in the brand's journey. Use inclusive language such as "You are our inspiration," "Designed with you in mind," and directly address their needs for style, comfort, and quality.

Percepción Social

Overwhelmingly positive, centered on quality and authenticity. The brand is perceived as a credible, high-quality local alternative to European luxury, a promoter of local know-how, and an artisan specializing in custom, handmade shoes that embody elegance and comfort, successfully fusing traditional craftsmanship with contemporary style.

Ejemplos de Copy

• •From the first sketch to the final stitch, every pair of our [Product Name] shoes is a testament to heritage. Crafted with passion, designed for today. Experience the soul of Senegalese craftsmanship. #MomoLeBottier #HandmadeLuxury #ArtisanalShoes
• •It began not in a boardroom, but in a workshop, with a love for leather passed down through generations. Momo Le Bottier is more than a brand; it's a promise. A promise of quality, comfort, and a piece of our heritage, made for your journey.
• •You are our greatest inspiration. That's why we're giving you exclusive first access to our new collection—designs born from tradition and perfected for your modern life. Step into comfort, step into style.
• •Timeless elegance. Unmatched comfort. This is more than a shoe. It's a statement. Momo Le Bottier. Handcrafted in Senegal, worn by the world. Discover our new arrivals.
• •Where heritage meets haute couture. Momo Le Bottier blends generations of artisanal mastery with a contemporary vision, creating footwear that is not just worn, but lived in. The pinnacle of African elegance and craftsmanship, at your feet.