Tono de Marca

Warm, nurturing, and reassuring. Evokes a sense of home, care, and trustworthiness. Friendly, encouraging, and empathetic. Uses enthusiastic and relatable phrases, emphasizing a solution from one family to another.

Valores de Marca

• •Safety and Trust: Providing safe, allergen-free food options (gluten, nuts, dairy, soy) made in a dedicated facility, offering 'peace of mind'.
• •Family and Community: Rooted in family, creating products that allow shared meals and memories, fostering community.
• •Quality Without Compromise: Gluten-free food that is delicious and tastes as good as, or better than, traditional counterparts.
• •Inclusivity: Bringing people with dietary needs back to the table, ensuring everyone feels included with a wide range of mixes.

Mejores Prácticas

• •Lead with Empathy, Not Just Ingredients: Acknowledge the customer's emotional journey and feelings of missing out, presenting the product as a solution to their specific needs and worries.
• •Use a Nurturing and Encouraging Voice: Write in a warm, simple, and positive tone, as if a caring friend or family member, focusing on the joy and ease of baking rather than technical jargon.
• •Focus on the Sensory Experience: Employ descriptive, sensory words that evoke taste, smell, and texture (e.g., "warm and gooey", "fluffy and light") to help customers visualize the delightful end product.
• •Reinforce Trust and Safety Subtly: Integrate allergen-free properties into a broader message of inclusivity and care, framing it as a benefit for worry-free enjoyment and shared family experiences, not just a clinical feature.
• •Center the Narrative on Shared Moments: Position products as catalysts for family connection and creating memories, aligning with the brand's core value and reinforcing the 'Mom's Place' identity.

Percepción Social

Overwhelmingly positive. Praised for superior taste and quality (products often indistinguishable from traditional versions). Highly regarded as a safe and reliable source for individuals with Celiac disease and multiple food allergies. Customers appreciate ease of use and the ability to enjoy beloved foods again, fostering an emotional connection of gratitude and relief. While some products are seen as pricey, quality and safety are considered worth the cost.

Ejemplos de Copy

• •That "fresh from the oven" feeling is back. Remember the simple joy of a warm, buttery crescent roll? We do too. Our easy-to-make mix brings back that delicious memory, safely. Soft, flaky, and so good, no one will ever guess they're gluten-free. It's time to bring everyone back to the dinner table.
• •Worry-free baking is just a click away. Living with food allergies can be tough, but your treats shouldn't be. At Mom's Place, we believe everyone deserves a delicious, safe seat at the table. From gooey cinnamon rolls to savory breads, our family-run kitchen crafts top-allergen-free mixes so your family can create joyful memories without a second thought. Welcome to a world where "delicious" and "safe" mean the same thing.
• •The Salty, Chewy, Comfort-Food Snack You've Been Missing. Say goodbye to snack envy! Our Gluten-Free Soft Pretzel Mix delivers that perfect, mouth-watering combination of a slightly chewy inside and a perfectly salted crust. So easy to make, they’re perfect for family movie nights, game-day snacks, or just because. Finally, a pretzel that tastes like the real deal, because it is.
• •At Mom's Place, we make more than just gluten-free food. We make moments. Deliciously safe, allergen-free mixes for every memory. On-screen text: Mom's Place Gluten Free. Taste the Joy.
• •"I Can't Believe These Aren't Wheat!" Taste it to believe it. Shop over 130 trusted, allergen-free mixes from Mom's Place.