Tono de Marca

artisanal, elegant, and authentic

Valores de Marca

• •Craftsmanship
• •Quality Materials
• •Sustainability and Ethical Production
• •Timeless Design
• •Authenticity

Mejores Prácticas

• •Emphasize the Narrative: Always weave the story of craftsmanship, artisan collaboration, and the founder's vision into your copy. This builds a strong brand identity and emotional connection.
• •Use an Elevated Vocabulary: Employ sophisticated and evocative language that reflects the premium quality of the products. Words like "meticulous," "heritage," "contemporary," "substance," and "intentional" align well with the brand's tone.
• •Focus on "Why" Not Just "What": Instead of just describing a shirt, explain why it's special—the story behind the block print, the feel of the handspun fabric, the collaboration with a specific artisan community.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of your copy perfectly matches the minimalist, elegant, and serene aesthetic of your visuals across all platforms.
• •Be Transparent and Educational: Share insights into the creation process, the origin of the fabrics, and the cultural significance of the techniques used. This reinforces the brand's authenticity and educates the consumer, adding value beyond the product itself.

Percepción Social

Mohur Studio is perceived as a niche, premium brand for consumers who value craftsmanship, sustainability, and timeless design. The target audience is culturally curious and seeks substance over fleeting trends. Purchasing from Mohur Studio is seen as an ethical and conscious choice, supporting artisan communities and sustainable practices. The brand is associated with a sophisticated and mindful lifestyle.

Ejemplos de Copy

• •Introducing the Summer '25 collection. Each piece is a dialogue between contemporary design and ancestral craft, meticulously shaped by hand. For the culturally curious man who seeks substance over trends. Explore the lookbook. #MohurStudio #ArtisanalMenswear #SlowFashion
• •The Ecru Handspun Linen Shirt. Woven with intention, its unique texture and drape tell a story of heritage. A versatile canvas for personal expression, designed to become a cherished part of your modern wardrobe. #MadeInIndia #HandspunLinen
• •Mohur Studio was born from a desire to create clothing with roots and a point of view. We journey across India to collaborate with master weavers and printers, building each garment around the textile itself. This is craft-led clothing with purpose, depth, and lasting value.
• •Timeless Silhouettes, Woven with Tradition | The New Collection is Here
• •Conscious consumption meets contemporary style. The Festive Sale is now live. Discover limited-edition pieces that honor both heritage and modern functionality. #ResponsibleFashion #MohurStudio