Tono de Marca

Empathetic and Compassionate, Respectful and Dignified, Modern and Artful, Supportive and Gentle, Professional

Valores de Marca

• •Honoring Memory: The core purpose is to help people honor and celebrate the lives of their loved ones in a meaningful and beautiful way.
• •Quality and Craftsmanship: There's a clear commitment to offering high-quality, well-crafted memorial products.
• •Contemporary Design and Aesthetics: The brand values modern design that moves beyond traditional, somber memorial products, offering items that are both beautiful and discreet.
• •Compassion and Support: Providing understanding, care, and excellent customer service to those grieving is a fundamental value.
• •Individuality and Personalization: Offering unique and artistic options allows for a more personal and individualized approach to memorialization.

Mejores Prácticas

• •Empathy First, Always: Every piece of copy, from website descriptions to social media replies, should lead with understanding and compassion for the customer's emotional state. Acknowledge the difficulty of their situation.
• •Focus on Beauty and Honor, Not Just Loss: While acknowledging grief, shift the focus towards celebrating life, love, and cherished memories. Highlight how the products help to honor a legacy in a beautiful and dignified way.
• •Use Gentle and Respectful Language: Avoid overly somber or clinical terms. Opt for words that are soft, comforting, respectful, and hopeful (e.g., 'remembrance,' 'cherished,' 'legacy,' 'peaceful,' 'gentle presence' instead of more stark terms).
• •Highlight Modern Aesthetics and Artistry: Consistently weave in the aspects of contemporary design, craftsmanship, and how the memorials can be a beautiful addition to a home, rather than something to be hidden.
• •Develop a Style Guide: Create a simple internal style guide with key brand vocabulary, preferred phrases, a 'words to avoid' list, and examples of on-brand copy. This ensures anyone writing for the brand can maintain consistency.

Percepción Social

Positive Customer Experiences, Seen as a Provider of Comfort, Appreciation for Modern Approach, Trustworthy

Ejemplos de Copy

• •Homepage Banner: Honor their beautiful life with a memorial as unique as they were. Discover artfully designed urns and keepsakes that blend seamlessly with your heart and home.
• •Product Description (for a unique urn): More than an urn, this handcrafted piece is a tribute to a life well-lived. Its contemporary design offers a gentle presence, allowing you to keep cherished memories close in a way that feels both comforting and beautiful. A quiet statement of love, designed for modern remembrance.
• •Social Media Post (Instagram - with an image of an urn in a home setting): Finding a way to honor a loved one can be a deeply personal journey. Our collection is thoughtfully curated to offer comfort and beauty, creating a peaceful space for remembrance within your home. Each piece is chosen for its ability to gently hold memories. #ModernMemorials #HonoringLovedOnes #ContemporaryUrns #GriefSupport #BeautifulRemembrance
• •About Us Snippet: At Modern Memorials, we believe that a memorial should be as unique and beautiful as the life it represents. We started Modern Memorials after realizing how challenging it was to find beautiful, contemporary urns that didn't look like 'urns'. With compassion and a focus on artistry, we offer thoughtfully designed memorials to help you honor your loved ones with dignity and grace.
• •Email to a Customer After Purchase: Dear [Customer Name], thank you for choosing Modern Memorials. We know this is a tender time, and we are honored to provide a small measure of comfort. Your chosen piece is being prepared with care and will be with you soon. Should you need anything at all, please know we are here to support you.