Tono de Marca

Personal, Heartfelt, and Purpose-Driven

Valores de Marca

• •Functionality & Style
• •Community & Small Business
• •Generosity & Social Responsibility
• •Handmade Quality

Mejores Prácticas

• •Always Lead with 'Why': Start with the purpose behind the product. Whether it's the functionality for a professional or the charitable donation, the "why" is your strongest connector. Every piece of copy should tie back to the core mission.
• •Use 'Founder's Voice': Write as if Lauren, the founder, is speaking directly to the customer. Use "I," "we," and "our family" to maintain the personal, small-business feel. This builds trust and authenticity.
• •Highlight the Dual-Benefit: Every promotion or product feature should emphasize the dual benefit for the customer: they get a high-quality, functional product, AND they contribute to a charitable cause. This is a unique selling proposition that should be woven into all communications.
• •Keep it Heartfelt and Grateful: Use words that convey appreciation, such as "Thank you for choosing to shop small," "Your support means the world," and "Because of you, we can..." This reinforces the brand's community-focused value.
• •Create a Keyword Glossary: Develop a list of on-brand words to use consistently (e.g., "handmade," "functional," "meaningful," "purpose," "community," "give back") and a list of words to avoid (e.g., "cheap," "mass-produced," "corporate," "trendy" without a functional context). This ensures all copy, regardless of the platform, sounds like Modern Marlowe.

Percepción Social

The perception of Modern Marlowe among its customers is overwhelmingly positive. It is seen as a trustworthy, small, family-run business that produces beautiful, high-quality, and functional accessories. The charitable component is a significant factor in its positive reception, allowing customers to feel good about their purchases. The brand's history on Etsy, with thousands of sales, indicates a well-regarded reputation within that community. The lack of a broader social media presence means its perception is largely confined to its direct customer base and the niche community it serves (e.g., teachers, healthcare professionals).

Ejemplos de Copy

• •From the classroom to the clinic, your day deserves a touch of joy and a lot more function. Our handmade lanyards and earrings aren't just designed to be beautiful—they're made to make your life easier. And the best part? Every single purchase helps us give back to charities supporting children in need. Shop with purpose. #ModernMarlowe #ShopSmall #FunctionalFashion #TeachersOfInstagram
• •More than just an accessory, this is your story. Our handmade 14K gold-filled bracelets are designed by you, for you. Choose the letters, colors, and charms that mean the most. Each piece is crafted with care, knowing it’s a part of your daily life. Wear your inspiration, and feel good knowing your purchase supports our family and helps children's charities.
• •A little something special (that also gives back).
• •Meaningful Accessories, Made with Heart. Every purchase supports our family & helps children shine.
• •Modern Marlowe started with a simple idea: the accessories we rely on every day should be as strong and beautiful as the people wearing them. As a speech pathologist, I needed lanyards and badge holders that were safe, functional, and didn't make me compromise on style. When I couldn't find them, I decided to make them. Today, our small, family-run business is about more than just handmade goods; it's about building a community and giving back. Thank you for being a part of our story.