Tono de Marca

professional, passionate, and expert

Valores de Marca

• •Authenticity and Passion
• •Quality and Exclusivity
• •Expertise and Trustworthiness
• •Heritage and Nostalgia

Mejores Prácticas

• •Maintain a Passionate and Expert Tone
• •Emphasize Quality and Authenticity
• •Leverage the Founder's Identity
• •Focus on the Story Behind the Car
• •Keep it Clean and Professional

Percepción Social

The brand is perceived as a niche, high-end supplier for serious collectors, valuing curated selection and connection to genuine motorsport personalities. It's seen as reliable and specialized, a source for authentic and high-quality models.

Ejemplos de Copy

• •Own a Piece of History: The Legendary [Car Model] That Conquered [Race], Now in a Stunning 1:18 Scale Replica.
• •For the True Connoisseur: Discover our latest arrivals, hand-picked by Achim Mörtl for their exceptional detail and historical significance.
• •Every curve, every decal, every detail of the iconic [Car Model] has been meticulously recreated in this high-quality model. A must-have for any serious collector and a tribute to a golden era of motorsport.
• •Go Beyond the Model: Get behind the wheel of a Porsche 913RS and experience the thrill of the track for yourself. An exclusive offer for our most valued customers.
• •Racecom.at is more than just a store; it's the culmination of a lifelong passion for motorsport. Founded by rally driver Achim Mörtl, we bring you the most iconic cars from the world of racing, in stunningly detailed models.