Tono de Marca

Trendy and Youthful, Feminine and Empowering, Approachable and Friendly, Direct and Promotional, Visually Driven

Valores de Marca

• •Fashion-Forwardness
• •Style Accessibility
• •Customer Engagement
• •Vibrancy and Expressiveness
• •Colombian Identity (Potentially)

Mejores Prácticas

• •Know Your Audience Deeply: Understand their language, aspirations, what excites them, and the social media platforms they frequent.
• •Develop a Brand Voice Guide: Document key characteristics of the brand's tone (e.g., youthful, friendly, confident, promotional), including preferred vocabulary, level of formality (likely informal for Moda Puntual), use of emojis, and calls to action.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video, or a Facebook ad, the core brand voice should be recognizable.
• •Embrace Visual Storytelling: Since fashion is highly visual, ensure the copy complements the imagery and videos. Use descriptive language that helps the audience imagine wearing the clothes and how they'll feel.
• •Engage and Interact Authentically: Respond to comments and messages in the brand's established tone. Use questions in copy to encourage interaction and make the brand feel more like a friend or trusted style advisor rather than just a retailer.

Percepción Social

A contemporary and accessible online fashion retailer for women in Colombia. The brand appears to resonate with a younger demographic interested in fast fashion and current styles. The strong visual content on Instagram and TikTok likely contributes to a perception of being fashionable and in vogue.

Ejemplos de Copy

• •Instagram Post (New Arrival Dress): Hello, weekend vibes! ✨ Turn heads in our new [Dress Name] dress. Perfect for brunch with the girls or that special date night. 😉 How would you style it? Drop a comment! 👇 #ModaPuntual #NewCollection #DressToImpress #ColombianFashion
• •Facebook Ad (General Promotion): 🔥 HOT SALE ALERT! 🔥 Your favorite styles are now at prices you'll LOVE. Don't miss out on incredible discounts on dresses, blouses, and more. Shop now before it's gone! 👉 [Link to Website] #ModaPuntualSale #FashionDeals #TrendyLooks
• •TikTok Video Caption (Outfit of the Day): OOTD check! 💁‍♀️ Feeling fierce in this head-to-toe Moda Puntual look. Obsessed is an understatement! 😍 Shop the look via the link in bio! #ModaPuntualStyle #OOTD #FashionTikTok #GetTheLook
• •Website Product Description (for a versatile blouse): Meet your new wardrobe staple! Our [Blouse Name] is effortlessly chic, taking you from office hours to happy hour in style. Made with [Material details] for all-day comfort. Pair it with jeans for a casual look or tailored pants for a more polished vibe. Versatility at its best! ✨
• •Email Newsletter Subject Line (New Collection): 👑 Be the First! Our Exclusive New Collection Just Dropped! 👑