Tono de Marca

Friendly, Youthful, Aspirational, and Approachable

Valores de Marca

• •Trend-Focused
• •Accessibility
• •Customer Empowerment
• •Community

Mejores Prácticas

• •Maintain a Conversational and Friendly Tone: Always write as if you're talking to a friend. Use contractions (e.g., "you're," "it's"), ask questions, and adopt a positive, upbeat voice.
• •Use Emojis Strategically: Incorporate emojis to add personality and visual appeal, but don't overdo it. Use them to highlight key messages, express emotion, and guide the reader's eye (e.g., ✨, 🔥, 👇, 🚀).
• •Highlight Value and Urgency: Clearly communicate the brand's core strengths: affordability and trendiness. Use phrases that create a sense of urgency, such as "selling fast," "last units," or "limited time," to encourage immediate action.
• •Focus on the Feeling: Sell the confidence and style the clothes provide, not just the items themselves. Use empowering and aspirational language that aligns with the brand's mission to make customers feel great.
• •Keep it Short and Scannable: Use short sentences, line breaks, and bullet points to make copy easy to read on mobile devices. Get straight to the point and lead with the most exciting information.

Percepción Social

Positive, focused on value and speed, reliable source for affordable and fashionable items.

Ejemplos de Copy

• •Stop scrolling! ✋ Your new favorite look just dropped. The 'City Dreams' collection is here to take over your wardrobe with bold prints and perfect silhouettes. Which piece are you adding to cart first? Tell us below! 👇 #ModaClick #NewArrivals
• •🚨 48 HOURS ONLY 🚨 25% Off EVERYTHING! Go, go, go!
• •Meet your new sole-mate. ✨ The 'Urban Classic' sneakers are the perfect blend of comfort and cool. Whether you're on a coffee run or a night out, their lightweight design and go-with-everything style have you covered. Fast shipping means you could be wearing them this weekend!
• •Weekend plans just got a new outfit! Which one is your vibe? [Poll: 💖 Pretty in Pink vs. 🖤 Bold in Black]
• •Still thinking about it? We don't blame you! 😉 Your cart is waiting, but these styles are selling fast. Complete your order now and get your new look in record time! 🚀