Tono de Marca

Nurturing, Whimsical, and Empowering

Valores de Marca

• •Empowerment
• •Quality
• •Celebration of Childhood
• •Style & Timelessness

Mejores Prácticas

• •Use Empowering Language: Consistently use words that inspire confidence and individuality, such as "shine," "empower," "celebrate," "adventurous," and "unique spirit." This reinforces the core brand value of empowerment.
• •Maintain a Whimsical & Playful Tone: Incorporate words associated with childhood joy and imagination. Phrases like "ready for adventure," "made for memories," and "playful designs" will keep the tone consistent with the brand's whimsical aesthetic.
• •Focus on "How It Feels": Beyond describing what the clothes look like, describe how they will make the child and parent feel. For kids: "comfortable," "free to play," "ready to twirl." For parents: "durable," "high-quality," "easy to wash," "peace of mind."
• •Create a "Parent & Child" Voice: Write copy that speaks to the parent (the purchaser) by highlighting quality, durability, and style, while simultaneously capturing the spirit of the child (the wearer) by focusing on fun, comfort, and self-expression.
• •Develop a Social Media Presence: To build a brand and understand social perception, creating social media accounts is essential. This will allow for direct engagement, user-generated content (e.g., kids wearing the clothes), and building a community around the brand's values, which is currently a major gap.

Percepción Social

Due to the lack of customer reviews, forum discussions, and social media engagement, the public's perception of Moda by Athena is difficult to gauge. The brand's perception is almost entirely shaped by its own website. Without external validation or critique, it exists in a controlled space. Potential customers' perceptions are based solely on the aesthetic of the site, product imagery, and the brand's self-proclaimed values.

Ejemplos de Copy

• •The Adventure Awaits Collection is Here! 🌳✨ Ready for backyard explorations and playground tales? Our new collection is designed for every little adventurer. Made with durable, super-soft fabrics and bursting with playful prints, these are the outfits their childhood memories are made of. Let them explore in style and comfort. Shop the adventure now! #ModaByAthena #KidsFashion #ChildhoodUnplugged #AdventureAwaits #StylishKids
• •Twirl-Approved & Ready for Sunshine! ☀️ Say hello to the 'Sunny Day' twirl dress! Crafted from the softest cotton and blooming with style, it’s designed to bring out her inner radiance. Perfect for parties, picnics, and every happy moment in between. Because every girl deserves to feel confident and free. #KidsStyle #GirlsDress #SummerFashion #ModaByAthena #DesignedForConfidence
• •Cool, Comfy, and Ready for Anything. From building forts to discovering new worlds, he needs an outfit that can keep up! Our new Explorer Set combines cool graphics with comfy, breathable fabric that’s tough enough for any quest. Fuel his imagination with style that’s made to move. #BoysFashion #ModaByAthena #KidsClothes #PlayAndExplore #LittleAdventurer
• •More Than Just Clothes. At Moda by Athena, we believe clothes are a way for little personalities to shine. We design each piece to celebrate their unique spirit—the dreamers, the leaders, the creators, and the explorers. Our mission is to craft high-quality, whimsical fashion that lets kids be kids, confidently and joyfully. Thank you for being part of our story. #ModaByAthena #OurValues #EmpowerKids #ChildhoodJoy #QualityMatters
• •A Little Something to Brighten Your Day! Style for your little ones is just a click away. To help you get started, enjoy 20% off your first order with code WELCOME20. Dress them in confidence and quality that you'll both love. Discover their new favorite outfit today! #ModaByAthena #KidsSale #FirstOrderDiscount #ShopSmall #ChildrensBoutique