Tono de Marca

Professional, Empathetic, and Educational

Valores de Marca

• •Holistic Efficacy
• •Empowerment and Confidence
• •Expertise and Trust
• •Inclusivity

Mejores Prácticas

• •Always Lead with Empathy: Start communications by acknowledging the client's struggle. Use phrases like "We understand the frustration..." or "Your journey to confidence..." to connect on an emotional level before introducing the professional solution.
• •Anchor in the Founder's Story: Regularly and authentically weave Leïla's personal journey into brand storytelling. This is the most powerful differentiator and reinforces the brand's "why."
• •Balance "Medical" with "Holistic": Ensure that for every mention of "medical-grade technology" or "certified practitioners," there is a corresponding mention of the "holistic," "inside-out," or "lifestyle" approach. This maintains the unique value proposition.
• •Educate, Don't Just Sell: Frame content around teaching the audience something valuable. Whether it's about ingredients, treatment processes, or the science of skin, providing education builds trust and positions the brand as an authority.
• •Let Results Speak Loudest: Make client testimonials and before-and-after photos the heroes of your marketing. The brand's claims are validated by these real-world successes, so they should always be front and center, accompanied by copy that reflects the brand's empathetic and professional tone.

Percepción Social

ML Aesthetic Clinic is viewed as an exceptionally positive, highly effective, trustworthy, and life-changing service. Clients perceive them as trustworthy experts providing results-oriented care in a welcoming and clean environment.

Ejemplos de Copy

• •Tired of covering up? We believe in revealing. Our holistic Acne Bootcamp was born from a personal journey with acne, just like yours. We go beyond the surface to find the root cause, combining medical-grade treatments with personalized lifestyle guidance. Your journey to lasting confidence starts here. Link in bio to book your consultation. #AcneTreatment #Montreal #SkinConfidence #MLaesthetic
• •More Than a Clinic. A Partner in Your Skin Journey. We specialize in holistic, medical-grade solutions for acne and pigmentation because we've been there. Let us help you achieve the clear, healthy skin you deserve.
• •I get it - you've tried everything. But did you know some 'acne-fighting' products can make it worse? At ML Aesthetic, we help you understand what your skin truly needs. Stop the cycle, start the solution. #AcneExpert #SkincareTips #PoreCloggers #MontrealAesthetic
• •Your last hope, or your first step? How our clients finally found clear skin.
• •Formulated with frustration, perfected by science. Our ML Skincare line was created because we couldn't find products effective for acne-prone skin *without* pore-clogging ingredients. Your at-home solution for maintaining your in-clinic results. Clean, effective, and made for you. #MLskincare #NonComedogenic #AcneSafe