Tono de Marca

Practical and Direct

Valores de Marca

• •Accessibility
• •Variety
• •Reliability
• •Entrepreneurial Spirit

Mejores Prácticas

• •Lead with the Solution: Always frame your copy around solving the customer's immediate needprotecting their phone. Keep sentences short and to the point.
• •Prioritize Clarity Over Cleverness: Avoid jargon, complex metaphors, or overly witty remarks. The goal is to inform, not to entertain. The copy should be instantly understandable.
• •Reinforce Core Promises: Regularly include key value propositions like "Free Shipping," "Secure Payment," and "Fast Delivery" in your copy, especially near calls to action.
• •Keep Social Media Visuals as the Hero: On platforms like Instagram, use minimal text in captions. State the product name and a simple call to action. Let the high-quality image or video of the case be the main message.
• •Maintain a Neutral and Helpful Customer Service Voice: In all interactions (comments, emails, DMs), be polite, direct, and efficient. Answer the question or solve the problem without unnecessary chatter. This reinforces the brand's reliable and practical nature.

Percepción Social

A dependable and functional supplier of mobile accessories. Customers see them as a place to find exactly what they need, receive it quickly, and at a reasonable price. They are not perceived as a "lifestyle brand" or a trendsetter; the perception is less about brand identity and more about product utility. They are seen as competent and reliable.

Ejemplos de Copy

• •For a Social Media Ad (Instagram/Facebook): Headline: Dropped your phone again? Body: Don't wait for the crack. From the latest releases to older classics, we have the perfect case for your phone. Find your fit on mistercapas.com. Call to Action: Shop Now. Free 1-3 Day Shipping.
• •For a Website Banner (Homepage): Headline: The case you're looking for is here. Body: Massive selection. All major brands. 100% secure payment. Call to Action: Find Your Model
• •For an Email Marketing Campaign (New Product Launch): Subject: Just In: The New iPhone 16 & Samsung S25 Collections. Body: Be the first to protect your new device. Our full range of silicone, leather, and 3600 transparent cases for the latest models is now in stock. Order today for free, fast delivery. Call to Action: Explore the Collection
• •For a TikTok Video Caption: Video: (Quick cuts showing a variety of colorful cases for a specific phone model) Caption: Your [Phone Model] deserves better. Which color are you picking? 🤔 All available now. Link in bio. #phonecase #mistercapas #portugal #[phonemodel]
• •For a Remarketing Ad (Targeting cart abandoners): Headline: Still thinking about it? Body: Your perfect phone case is waiting. Complete your order now and get it delivered to your door in 1-3 days, with free shipping. Call to Action: Complete Purchase