Tono de Marca

Nurturing, mystical, and educational, blending deep ancestral knowledge with a modern 'boreal witch' persona. The language is evocative, poetic, and informative, explaining the benefits and uses of Quebec plants.

Valores de Marca

• •Handmade with Love
• •Local
• •Natural & Organic
• •Botanical & Respectful Wild-Harvesting
• •Vegan & Tested on Humans
• •Tradition & Magic

Mejores Prácticas

• •Embrace the 'Boreal Witch' Persona: Always write from the perspective of this knowledgeable, slightly magical character. Use evocative, sensory language that speaks of simmering pots, starry vaults, and ancient forests.
• •Always Circle Back to 'Local': Continuously emphasize the Quebec origin of the plants. Mentioning 'boreal,' 'wild-harvested in Quebec,' or 'local botanicals' reinforces a key brand value and differentiator.
• •Educate, Don't Just Sell: Frame product descriptions and posts around their benefits for the body, mind, and spirit. Explain the 'why' behind an ingredient, connecting it to a feeling or a traditional use.
• •Weave in a Touch of Magic: Use words like 'potions,' 'magic,' 'ritual,' 'enchantment,' and 'alchemy' to maintain the mystical tone. This transforms a simple product into a tool for well-being and self-care.
• •Maintain a Nurturing Voice: The tone should always feel supportive and gentle. Whether giving advice on a product or inviting someone to a workshop, the language should be welcoming and aim to empower the customer on their wellness journey.

Percepción Social

The brand is perceived as a genuine, high-quality artisan business deeply connected to its local environment. It's seen as a welcome and celebrated addition to the community, an authentic, expert, and slightly whimsical brand that offers an experience and a connection to nature beyond just products.

Ejemplos de Copy

• •Whispers from the boreal forest, captured in a bottle. ✨ Our new Starlight Serum is a symphony of wild-harvested botanicals from Quebec, simmered under the stars to soothe your skin and spirit. Let nature’s magic illuminate you. Tap to discover.
• •Unlock Your Inner Apothecary…
• •Wildcrafted Potions for the Modern Soul. Handmade in Quebec.
• •Feeling adrift? Let the forest floor ground you. Our 'Racines' blend combines earthy chicory root with the quiet strength of balsam fir, harvested with intention in our wild Quebec lands. Each sip is a step back to your center. A ritual of reconnection.
• •Tired of synthetic scents? Experience the real magic of aromatherapy. Miss Marmite creates 100% natural, plant-based perfumes and potions in the heart of Quebec. From grounding woody notes to uplifting florals, find the scent that speaks to your soul. Shop local, shop with intention.