Tono de Marca

Romantic & Feminine, Effortless & Easygoing, Bohemian & Wanderlust-Inspired, Elevated & Sophisticated, Playful & Vibrant

Valores de Marca

• •Effortless Femininity
• •Quality Craftsmanship
• •Versatility
• •Wanderlust & Global Inspiration
• •Empowering Women
• •Authenticity & Storytelling

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., romantic, whimsical, adventurous, sophisticated, effortless), 'words we use,' and 'words we avoid.' Share this with everyone who creates content.
• •Embrace Storytelling: Weave the brand's narrative—Shadi Askari-Farhat's inspiration, the LA craftsmanship, the wanderlust spirit—into product descriptions, social media posts, and 'About Us' sections. Connect with the customer on an emotional level.
• •Use Evocative and Sensory Language: Describe fabrics, prints, and the feeling of wearing MISA clothing. Use words that transport the reader and appeal to their sense of adventure, romance, and effortless style (e.g., 'airy,' 'sun-kissed,' 'flowing,' 'vibrant,' 'whispers of').
• •Maintain Visual and Verbal Harmony: Ensure that the copywriting tone aligns with the visual aesthetic of the brand (light, feminine, bohemian, travel-focused). The words should complement the images and videos.
• •Know Your Audience and Speak Their Language: Understand the 'MISA woman'—her aspirations, lifestyle, and values (likely appreciates travel, art, effortless style, and quality). Tailor the copy to resonate with her desire for feminine, versatile, and beautiful clothing that tells a story.

Percepción Social

Positively Perceived, Associated with 'California Chic' and 'Gypset' Lifestyle, Seen as High-Quality, Recognizable Aesthetic, Influencer Approved, Good for Travel

Ejemplos de Copy

• •Headline: Lost in a Daydream. Found in MISA. Body: Our latest collection whispers tales of sun-drenched shores and starlit evenings. Discover effortless silhouettes and signature prints, handcrafted in Los Angeles to accompany your every adventure. Where will MISA take you?
• •Instagram Caption (with a photo of a woman in a flowy MISA dress in a beautiful travel location): Chasing horizons and golden hour glows. ✨ The [Dress Name] dress, your perfect companion for moments that feel like magic. Effortlessly feminine, endlessly romantic. #MisaLosAngeles #BohoChic #WanderlustFashion
• •Email Subject: Pack Your Dreams: New Arrivals from MISA Are Here. Body: Hello, wanderer! Your next escape calls for pieces as free-spirited as you are. Explore new arrivals designed for sun-soaked days and unforgettable nights. Airy fabrics, vibrant prints, and the effortless charm of MISA await.
• •Product Description Snippet: Embrace the art of easy dressing with our [Product Name]. Crafted from the softest [Fabric Type], this piece flows with every step, embodying a modern romanticism. From city explorations to seaside escapes, its unique [Detail, e.g., print, embroidery] tells a story of faraway places and beautiful moments. Handmade with love in Los Angeles.
• •Facebook Ad Copy: Feel the romance of the open road and the spirit of bohemian adventure. MISA Los Angeles brings you handcrafted designs that are as versatile as your dreams. Shop our collection of effortlessly feminine dresses and separates – perfect for every journey, from everyday moments to exotic getaways.