Tono de Marca

Professional & Reliable, Innovative & Design-Conscious, Caring & Ethical, Friendly & Approachable, Quality-Focused & Value-Driven

Valores de Marca

• •Innovation
• •Quality
• •Functionality & Design
• •Sustainability & Ethical Responsibility
• •Customer (Partner) Focus & Reliability
• •Animal Well-being

Mejores Prácticas

• •Prioritize "Quality" and "Innovation": Consistently weave these core values into product descriptions, social media updates, and all communications. Use specific examples where possible (e.g., "Our innovative sweet-potato based chews...").
• •Emphasize Ethical Choices: Highlight the vegan nature of Maks' Patch treats, the use of eco-friendly materials where applicable, and any sustainability or charitable initiatives. This resonates with a growing conscious consumer base.
• •Balance Professionalism with Pet Passion: While much of their business is B2B, the underlying love for pets should shine through. Use warm, engaging language when appropriate, especially on platforms that might reach end consumers indirectly.
• •Maintain Clarity and Functionality in Descriptions: As their products are known for design and functionality, ensure copy clearly explains the benefits, materials, and practical advantages for both the pet and the owner.
• •Develop a "Voice Guide" for All Communications: Create a simple internal guide outlining key brand vocabulary, do's and don'ts for tone, and examples of on-brand messaging. This ensures consistency across different writers or platforms, whether it's for the website, social media, or B2B communication.

Percepción Social

Wholesaler Focus, Positive Product Reception, Growing End-Consumer Awareness, Trustworthy, Ethically Minded

Ejemplos de Copy

• •Headline (Social Media/Ad): "Style Meets Wag: Innovative accessories for the dog who deserves the best. Discover Miro & Makauri quality."
• •Product Post (Facebook/Instagram - for Maks' Patch Treats): "Kind to your pup, kind to the planet. 🌿 Our Maks' Patch vegan treats are packed with goodness, not guilt. What’s your dog’s favourite flavour?"
• •Brand Story Snippet (Website/Blog): "Since 2009, we've been driven by a passion for innovation and a commitment to quality. At Miro & Makauri, every stitch, every ingredient, and every design is crafted with your pet's happiness and well-being in mind."
• •Wholesale Partner Outreach (Email/LinkedIn): "Elevate your pet retail offerings with Miro & Makauri. We deliver innovative, high-quality accessories and sought-after vegan treats that your customers will love. Partner with us for reliability and value."
• •Short Ad Copy (Google Ads): "Shop Miro & Makauri | Quality Dog Gear & Vegan Treats | Durable, Stylish, Ethical | Trusted by UK Retailers."