Tono de Marca

Personal, heartfelt, supportive, warm, sincere, advocacy-driven, unpretentious, and community-oriented.

Valores de Marca

• •Family-Centric
• •Inclusivity and Advocacy
• •Entrepreneurial Spirit
• •Accessibility

Mejores Prácticas

• •Tell the Story: The story behind Treyden's Art Collection is the brand's most unique and powerful asset. This narrative should be woven into all aspects of communication, from product descriptions to any future social media or email marketing. It creates an emotional connection that transcends the products themselves.
• •Maintain a Personal and Approachable Voice: Avoid corporate jargon. Use "we" and "our" to foster a sense of a small, family-run business. The tone should feel like a conversation with a trusted friend.
• •Highlight the "Why": Connect purchases to the larger mission. Remind customers that their support has a direct, positive impact. This adds a layer of meaning to their shopping experience and builds loyalty.
• •Embrace Authenticity: The current website is simple and unpolished, which can be a strength. Instead of striving for a hyper-curated, perfect image, lean into the realness of the brand. Share behind-the-scenes moments (if social media is adopted) or personal anecdotes in blog posts.
• •Focus on Community and Connection: Even without a large online following, the brand can build a community. Use language that invites customers to be part of the journey. Ask for their thoughts, share updates on Treyden's art, and make them feel like they are part of the boutique's extended family.

Percepción Social

Currently largely undefined due to the lack of online presence. However, customers aware of the story behind Treyden's Art Collection likely perceive the brand as genuine, personal, mission-driven, and a small business with a big heart. Its unpolished nature might be seen as refreshingly authentic and trustworthy.

Ejemplos de Copy

• •Style with a Story. Discover fashion, beauty, and unique art that celebrates individuality and supports a cause close to our hearts.
• •More Than Just Style: Meet the Heart Behind Our Newest Collection
• •Effortless style for your everyday adventures. This versatile dress is perfect for a busy day, but more than that, every purchase from our boutique helps support the creative journey of a young artist. Look good, feel good, do good.
• •Miranda's Lifestyle Boutique was born from a passion for style and a mother's love. We believe in celebrating creativity in all its forms, which is why we're proud to feature Treyden's Art Collection, a special selection of pieces by our son and Autism Hero. Every item in our store is chosen with care, hoping to bring a little more beauty and kindness into your world.
• •Shine from the inside out. ✨ Our latest collection of vibrant apparel is here to brighten your day. And remember, when you shop with us, you're not just updating your wardrobe, you're supporting a dream and championing the amazing talents of artists with autism. #StyleWithPurpose #AutismAwareness #ShopSmall