Tono de Marca

Friendly, Wholesome, Dependable, Proudly American, Playful, Community-Oriented, Resilient, Sadness, Gratitude, and Legacy

Valores de Marca

• •Quality
• •Made in the USA
• •Family-Owned
• •Customer Service & Relationships
• •Variety & Customization
• •Social Consciousness/Community Support
• •Integrity and Fairness
• •Resilience

Mejores Prácticas

• •Maintain Transparency and Gratitude: Clearly communicate the reasons for closure (as they have done) and consistently express gratitude to customers, retailers, and the community for their years of support.
• •Celebrate the Legacy: Focus on the positive history, the "Made in USA" commitment, family ownership, and the quality they were known for. Share nostalgic content if appropriate.
• •Consistent Messaging Across Channels: Ensure that the message of closure, appreciation, and information about final sales is uniform across the website, social media, and any email communications.
• •Empathetic Engagement: Respond to customer and retailer comments regarding the closure with empathy, understanding, and continued gratitude. Acknowledge their feelings of sadness or disappointment.
• •Highlight Enduring Values: Even in closing, reiterate the core values that defined the brand for decades – quality, American manufacturing, and community support. This reinforces the positive memory of the brand.

Percepción Social

Viewed positively by retailers who appreciated their "Made in the USA" products, quality, and the ease of working with them. Customers often cited product durability and design variety. The news of their closure was met with sadness and well wishes from the pet industry community. Known as a long-standing American manufacturer of a wide variety of pet accessories. Their social initiatives likely contributed to a positive image among those aware of them. The brand is perceived as reliable and a staple in the pet products market, especially for those seeking American-made goods.

Ejemplos de Copy

• •Headline: Six Generations of Pawsitivity: Thank You for the Memories. Body: For nearly 70 years, Mirage Pet Products has proudly crafted quality, American-made accessories for your beloved pets. As we close this chapter on August 1st, we carry with us the joy of having been a part of your families. Thank you for your trust and loyalty. Call to Action: Shop our remaining Made in the USA classics before they're gone.
• •Headline: The Mirage Legacy: Woven with Quality, Stitched with Pride. Body: From our family to yours, every collar, leash, and toy was a labor of love, made right here in the USA. Though our journey is ending, the spirit of Mirage Pet Products lives on in the happy wags and purrs we've been honored to inspire. We appreciate your decades of support. Call to Action: Discover a piece of our legacy – limited stock available.
• •Headline: More Than Just Pet Products: A Community Built on Care. Body: Mirage Pet Products has always believed in giving back. As we prepare to say goodbye, we reflect on the incredible community we've built together – supporting rescues, conservation, and the families who made us who we are. Thank you for being part of our story. Call to Action: Share your favorite Mirage memories with us. #MiragePetMemories
• •Headline: A Final Thank You from Your Friends at Mirage Pet Products. Body: It's been an honor to serve you and your furry companions since 1957. We’ve cherished making quality, fun, and dependable products in the USA. While our doors will close August 1st, our gratitude for your support is endless. Call to Action: Find your favorite Mirage items one last time.
• •Headline: Still Wagging: Our Commitment to Quality, Until the Very End. Body: Though our time is drawing to a close, our dedication to providing the best for your pets remains. Explore our wide range of American-made pet essentials while supplies last. Thank you for making us a part of your pets' lives for so many wonderful years. Call to Action: Last chance for quality Mirage Pet Products.