Tono de Marca

Aspirational, Scientific, and Trustworthy

Valores de Marca

• •Holistic Wellness
• •Innovation and Efficacy
• •Natural and Safe Ingredients
• •Customer-Centric Design

Mejores Prácticas

• •Bridge Wellness and Science: Always frame your products at the intersection of health and beauty. Use scientific terms to explain why a product works (e.g., "promotes optimal oxygen intake") and then immediately connect it to a desirable wellness outcome (e.g., "experience the difference in your energy levels").
• •Lead with the Transformation: Start with the end benefit. Instead of saying "Our mouth tape is made of rayon," say "Transform your nightly rest with our revolutionary Mouth Tape." Focus on what the customer will feel or achieve.
• •Use a Vocabulary of Purity and Innovation: Consistently use words like "holistic," "natural," "clean," "first-ever," "revolutionary," and "innovative." This reinforces the brand's core values in every piece of communication.
• •Educate, Don't Just Sell: Position the brand as an authority. Create content that explains the "why" behind the products, such as the science of nasal breathing or the problems with sugar alcohols in traditional mints. This builds trust and empowers the customer.
• •Maintain a Confident and Approachable Founder's Voice: Incorporate the founders' story and personal experience where possible, especially on social media. Use "we" to create a sense of a passionate team behind the brand, and write with a tone that is confident in its expertise but friendly and open to the community.

Percepción Social

Innovative, Effective, and Trustworthy

Ejemplos de Copy

• •Sleep your way to smoother skin. Introducing the world's first Marine Collagen-infused Mouth Tape. Designed to promote restorative nasal breathing for deeper sleep while delivering a targeted beauty treatment overnight. Wake up feeling refreshed, revitalized, and visibly smoother. This isn't just mouth tape—it's your nightly skin-restoring ritual. #Mintier #BeautySleep #Skincare
• •Finally, fresh breath that isn't full of sugar. Traditional mints mask the problem. Mintier's oil-based Breath Serum neutralizes it. Formulated with natural peppermint and clove oils, our dentist-recommended serum delivers hours of clean freshness without alcohol or sugar. Just pure, confident breath. Ready to make the switch?
• •The Ultimate Ritual for Overnight Restoration. Why choose between better sleep and better skin? Our Lift & Restore Bundle combines two of our most innovative solutions: the Marine Collagen Mouth Tape and the Lift & Smooth Face Tape. Together, they create a powerful overnight system to encourage deep, restorative sleep through nasal breathing while helping to smooth the appearance of fine lines. Transform your nightly rest into a holistic act of self-care.
• •The secret to waking up refreshed is simpler than you think. Feeling tired even after a full night's sleep? The culprit could be mouth breathing. Our award-winning Mouth Tape is engineered for comfort and designed to encourage nasal breathing—the body's intended way to optimize oxygen intake. Discover how this simple addition to your nightly routine can unlock deeper sleep and more energized mornings.
• •Love my morning coffee, but hate the coffee breath. Used to chew these, but they're 99% sugar. Then we created this. The world's first oil-based breath serum. Just 6 natural oils. Hours of freshness. No sugar. No chemicals. Just clean confidence. Get yours at shopmintier.com!