Tono de Marca

Whimsical, Quirky, and Artistic. Playful, unconventional, approachable, and personal, reflecting a small business run by a passionate artist.

Valores de Marca

• •Creativity
• •Uniqueness
• •Craftsmanship
• •Resourcefulness
• •Imaginative Creation
• •Individual Craftsmanship
• •Conservative Principles

Mejores Prácticas

• •Embrace "Quirky" and "Whimsical": Always use descriptive, imaginative, and slightly playful language. Words like "charming," "curious," "mischievous," and "enchanting" should be staples in your vocabulary.
• •Highlight the "One-of-a-Kind" Aspect: Consistently use terms like "OOAK," "unique," "assemblage," and "one-of-a-kind" to reinforce the value of your craftsmanship and the exclusivity of each piece.
• •Tell the Story Behind the Art: For social media and product descriptions, briefly mention the "found objects" used. (e.g., "Made from vintage watch parts and a silver salt shaker..."). This narrative adds depth and value.
• •Use High-Quality, Creative Photography: Your visuals must match your whimsical tone. Photograph your creations in well-lit, interesting settings that enhance their character.
• •Maintain a Personal Artist's Voice: Write as the creator. Use "I" and "my" to share your passion and process. This builds a direct connection with your audience, making the brand feel authentic and approachable.

Percepción Social

Niche and adored. Customers view the brand as a source of unique and charming gifts, with overwhelmingly positive 5-star reviews. It is perceived as a specialized artisan shop rather than a mainstream entity, recognized and respected within its local creative community.

Ejemplos de Copy

• •OOAK Whimsical Robot - Found Object Assemblage Art, Quirky Steampunk Desk Buddy
• •There’s magic in the discarded. ✨ I found this old tin, a forgotten key, and a handful of lonely gears, and they wanted to become a family. Say hello to the newest member of the Mimzi Moon junk robot crew! Available now in the shop. #MimziMoon #AssemblageArt #FoundObjectArt #Steampunk #UniqueDecor
• •At Mimzi Moon, we believe that every forgotten object has a story to tell. From our cozy San Antonio studio, we piece together the unusual and the unexpected, creating one-of-a-kind characters and whimsical worlds in miniature. Each creation is a little piece of our imagination, crafted to bring a touch of the extraordinary into your home.
• •Tired of Boring Home Decor? Discover Art with Personality. Shop Mimzi Moon.
• •Meet Beatrice. With a vintage porcelain head and a body crafted from antique clock parts, she’s a tiny time traveler with secrets to keep. She's not just a doll; she's a conversation starter, a unique piece of art for the collector who appreciates the beautifully bizarre.