Tono de Marca

Luxurious & Professional, Empowering & Inspirational, Chic & Trendy, Approachable & Engaging, Informative & Helpful

Valores de Marca

• •Quality & Performance
• •Ethical Beauty
• •Luxury & Elegance
• •Customer Experience
• •Innovation
• •Self-expression & Empowerment

Mejores Prácticas

• •Weave in core values: Consistently, yet naturally, incorporate keywords and phrases related to luxury, professionalism, ethical practices (cruelty-free, halal, paraben/sulfate-free), and empowerment in product descriptions, social media, and all communications.
• •Balance luxury with approachability: While maintaining a high-end feel, ensure the language on platforms like TikTok remains engaging and relatable. Use a slightly more informal and direct tone for social media captions while website copy remains more polished and descriptive.
• •Focus on benefits and transformation: Highlight not just the features of the products, but the results and feelings they evoke – e.g., confidence, elegance, the "gifting experience," achieving a desired look.
• •Maintain visual and textual cohesion: Ensure the copy complements the high-quality, chic, and professional imagery used across all platforms. The language should evoke the same sense of style and quality as the visuals.
• •Develop a Tone of Voice Guide: Create an internal document outlining the brand's specific do's and don'ts for language, approved terminology, and examples of on-brand copy for different channels. This will ensure consistency across all team members and collaborators.

Percepción Social

Positive for Product Efficacy & Aesthetics, Seen as a Trendy & Desirable Brand, Associated with Quality, Ethical Considerations Valued

Ejemplos de Copy

• •Instagram Post (Product Focus - Curling Iron): Unlock timeless waves and effortless elegance. Our Professional Curling Iron, crafted with an extra-long ceramic barrel, delivers even heat for lasting curls and a radiant shine. Experience salon-quality styling at home, ethically made for your conscious beauty ritual. ✨ #MikahAmsterdam #LuxuryHair #EthicalBeauty #ProfessionalStyling #HairGoals
• •TikTok Video Caption (Tutorial Teaser - Hair Straightener): Frizz? We don’t know her. 😉 Get that sleek, glass-hair look with our Pro Long Slim Straightener! Lightweight, easy to use, and always delivers. Watch how @[InfluencerName] gets her signature style! Link in bio to shop – 🐰 cruelty-free & gorgeous! #MikahHair #StraightHairDontCare #HairTutorial #CrueltyFreeBeauty #ChicStyle
• •Website Homepage Banner (Brand Essence): MIKAH AMSTERDAM: Where Luxury Meets Conscious Beauty. Discover professional-grade hair tools and pure formulations designed to empower your unique style. Elevate your routine. ✨
• •Email Marketing (New Product Launch - Oud Rêverie Perfume): Introducing Oud Rêverie: A Scent That Whispers Luxury. Immerse yourself in the intoxicating essence of deep woody notes and mystique. Our first unisex fragrance, crafted with the same commitment to premium, ethical ingredients you trust. Unveil your timeless elegance. Shop Now.
• •Product Page Description (Nourishing Hair Mask): Revitalize your locks with MIKAH’s Nourishing Hair Mask. A potent blend of premium, ethically sourced ingredients, free from sulfates and parabens. Designed to deeply condition, restore shine, and leave your hair irresistibly soft. Because your hair deserves luxury, inside and out. Halal-certified and always cruelty-free.