Tono de Marca

Authentic, trustworthy, and family-oriented. The communication is friendly and approachable, positioning the brand as experts without being intimidating. Language is simple, direct, and heartfelt, reflecting farming roots, commitment to customers, and a sense of pride and passion.

Valores de Marca

• •Family
• •Quality
• •Health
• •Ethical Farming
• •Transparency

Mejores Prácticas

• •Lead with the Family Story: Always bring the narrative back to the Steffensmeier family and their passion for farming. This personal touch is a key differentiator.
• •Emphasize "Farm-to-Table": Consistently use this phrase and explain what it means in terms of quality, transparency, and connection to the source.
• •Use Authentic and Humble Language: Avoid corporate jargon. Write as if you are having a conversation with a neighbor, sharing your pride in your work.
• •Highlight the "Why" Behind the "What": Don't just sell Wagyu beef; sell the values behind it – health, quality, ethical practices, and family. Explain why it's hormone-free and what that means for the consumer.
• •Showcase, Don't Just Tell: Use high-quality visuals of the farm, the family, and the delicious-looking final product to reinforce the brand's story and values. Let customer testimonials and reviews speak for the quality of the product.

Percepción Social

Midwest Wagyu Beef is perceived as a high-end, trustworthy brand that delivers on its promises of quality and flavor. Customers view it as a reliable source for premium beef and appreciate the direct connection to the farmers. It's seen as a wholesome, all-American business that values its customers and craft, with the farm-to-table narrative appealing to those interested in food provenance.

Ejemplos de Copy

• •From our family farm to your family table. Introducing our new 'Rancher's Reserve' bundle. Experience the melt-in-your-mouth flavor of our pasture-raised, premium American Wagyu. It's more than just a meal; it's a memory in the making.
• •Taste the Difference of a Family's Passion. Midwest Wagyu Beef: Raised with care in Iowa, delivered to your door. Hormone-free, antibiotic-free, and unforgettable.
• •This summer, fire up the grill with beef you can feel good about. Our family is dedicated to raising the healthiest, most delicious American Wagyu. See what goes into every cut and why our customers keep coming back for more.
• •At Midwest Wagyu Beef, we believe in three things: faith, family, and farming. That h ’s why we pour our hearts into raising the finest American Wagyu, so you can share the best with your loved ones. Experience the taste of tradition.
• •Our American Wagyu Ribeye is the pinnacle of flavor and tenderness. With its exceptional marbling, this steak delivers a rich, buttery taste that is simply unmatched. Raised on our family farm in Iowa, our cattle are grass-fed and grain-finished, ensuring a quality you can trust. Perfect for a special occasion or for turning any meal into a celebration.