Tono de Marca

Authentic, Joyful, and Approachable

Valores de Marca

• •Connection to Nature
• •Sentimental Value
• •Creative Expression
• •Family and Community

Mejores Prácticas

• •Lead with Emotion: Always describe the art by the feeling it evokes ("a fizz of happiness," "joyful energy") before detailing the technical aspects. This aligns with the intuitive and sentimental value of the brand.
• •Weave in the "Why": Consistently share the inspiration behind the pieces be it a song, a walk in nature, a family moment, or a feeling. This reinforces the authentic and personal nature of the brand.
• •Use "You" and "Your": Write copy that speaks directly to the customer's desires and home. Frame the art's purpose around how it will enhance their life (e.g., "enhance your home," "artworks that will be sentimental to you forever").
• •Maintain a Conversational and Upbeat Tone: Use friendly and accessible language. Incorporate exclamation points, emojis (on social media), and personal asides to maintain the joyful, approachable voice that defines the brand.
• •Show, Don't Just Tell: Continue using video and behind-the-scenes content on social media. Showing the painting process, the studio, and the artist's personality in action is the most powerful way to communicate the brand's core values of authenticity and creative expression.

Percepción Social

A talented, local artisan creating beautiful, high-value art with personal significance. Perceived as a relatable, passionate, trustworthy, and personal individual who pours joy and inspiration into unique pieces.

Ejemplos de Copy

• •Bring Nature's Joy Indoors. Intuitive abstract art that fills your home with colour and happiness.
• •There's nothing like the feeling of music pumping and a blank canvas waiting! This piece was inspired by the wild hydrangeas in my garden after a morning rain. I wanted to capture that feeling of fresh energy and quiet joy. Hope it brings a smile to your face today! See the full piece on my website (link in bio).
• •Inspired by the untamed beauty of the New Zealand countryside, 'Timeless Dream' is more than just a painting; it's a feeling. Each brushstroke is intuitively placed to capture the vibrant, joyful energy of nature in bloom. This fine art print brings a touch of timeless elegance and a daily dose of happiness to any space.
• •Subject: A little studio secret... just for you! Hey [Name], This week in the studio was all about channeling vibrant energy (with a little help from Fleetwood Mac!). I've just put the finishing touches on a new mini-series of originals, and as part of my fan club, you get the first look before they go public. Click here to see the new collection!
• •Looking for art with a soul? From my small studio in Bombay, NZ, I pour my heart into creating intuitive, nature-inspired paintings that feel like joy on a canvas. Commission a piece that tells your story or browse the gallery for art that makes your house feel more like home. Shop local, feel the happiness. Learn more at michelleneale.com.