Tono de Marca

aspirational, stylish, and empowering. It's also direct and confident, modern and clean.

Valores de Marca

• •Purposeful: We relentlessly innovate our products to improve performance and comfort. They aim to redefine "what fighting is all about, by the products we make and the stories we tell."
• •Open: Everybody has the right to their own fight...We support their conviction. They embrace camaraderie, fun, support, encouragement, friendship, and rivalry.
• •Honest: We are straightforward and truthful...We're real. We show real people doing real things...We embrace flaws.
• •Inspiring: We give people the motivation to discover, start and get better at their fight.
• •Pure: We create beautifully designed products that are relevant, appealing and clean. They also state a commitment to minimizing environmental impact by creating high quality and durable products made from sustainable materials.
• •Quality: All of our products are made from the best materials around. We don't compromise on quality.

Mejores Prácticas

• •Lead with Inspiration, Support with Quality: Start by connecting with the fighter's journey and aspirations, then seamlessly introduce the product's quality, design, and performance benefits.
• •Embrace "Beautifully Designed": Consistently highlight the aesthetic appeal and stylish nature of the gear alongside its functionality. Use visually descriptive words.
• •Be Honest and Real: Avoid hyperbole. Speak straightforwardly about the products and their benefits. Acknowledge the effort and reality of training and fighting, aligning with the "embrace flaws" value.
• •Use Inclusive and Empowering Language: Reinforce the idea that Kune is for everyone on their unique fighting path ("everyone to find their fight," "no matter their fight").
• •Maintain a Clean and Modern Voice: Keep copy concise, impactful, and easy to understand, mirroring the "clean" design philosophy of the products. Avoid overly technical jargon unless explaining a specific innovation clearly.

Percepción Social

Customers appreciate the quality of the gear, the design ("beautiful colors"), and the customer service. The brand seems to be perceived as providing premium or high-quality products. The emphasis on "beautifully designed gear" suggests customers likely value the aesthetic appeal along with functionality.

Ejemplos de Copy

• •Instagram Post (Product Focus - Gloves): More than just gloves. These are your statement. Crafted for precision, designed for impact. Feel the difference quality makes in every strike. What’s your fight? #KuneGear #BoxingGloves #FightInStyle #PurposefulPerformance
• •Website Banner (Brand Focused): Your Journey. Your Fight. Our Gear. Kune delivers beautifully designed, high-performance boxing and kickboxing equipment that inspires you to be your best. Discover innovation, find your strength. [Shop Now]
• •Email Subject Line (Promotion): Elevate Your Fight: New Arrivals + Inspired Design Inside. *Email Body Snippet:* At Kune, we believe everyone has a fight worth fighting. Our latest collection is here to ensure you face yours with confidence and unparalleled style. Engineered for performance, designed to inspire. Explore the new gear.
• •Product Description Snippet (Shinguards): Protection shouldn’t mean compromise. Our shinguards offer robust defense with a clean, modern aesthetic. Lightweight, durable, and built with sustainable materials where possible – because your fight includes caring for the world around us. Train harder, fight smarter. #KuneGear #Kickboxing #PureProtection #HonestCraftsmanship
• •Social Media Ad (Community Focus): Every fighter has a story. Every round is a new chapter. Kune is more than gear; it's a community that embraces every journey, every flaw, every victory. Share your fight with #KuneFighters. We see you. We support you. #OpenToAllFights #Inspiration