Tono de Marca

Nurturing, Natural, and Efficacious. A blend of gentle care with a focus on the power of herbal remedies and problem-solving.

Valores de Marca

• •Natural Ingredients
• •Efficacy/Problem-Solution
• •Care and Revitalization
• •Cruelty-Free
• •Turkish Origin/Heritage

Mejores Prácticas

• •Emphasize 'Natural' and 'Herbal': Consistently use terms like 'natural ingredients,' 'herbal extracts,' 'botanical,' 'plant-based,' and 'cold-pressed' where appropriate to reinforce the core value.
• •Maintain a Caring and Nurturing Voice: Use words like 'gentle,' 'nourish,' 'revitalize,' 'care,' and 'protect' to convey empathy and a focus on well-being.
• •Showcase Turkish Origin: Mention the brand's Turkish heritage and the use of locally sourced ingredients to create a sense of authenticity.
• •Address Specific Concerns: Highlight how the products address specific skin and hair concerns, providing problem-solving value to customers.
• •Transparency about Natural Formulations: Provide detailed information about the natural ingredients used and the science behind their effectiveness.

Percepción Social

A brand that is perceived as trustworthy, effective, and dedicated to natural beauty solutions. It is seen as a caring brand that provides accessible and high-quality herbal cosmetics.

Ejemplos de Copy

• •Unlock nature's potency.
• •Esila Care's Depigmentation Cream is formulated with a unique herbal blend to gently address skin blemishes and promote an even tone, without animal testing.
• •From our revitalizing tonics to our nourishing serums, Esila Care offers a complete range of herbal cosmetics developed in our laboratories.
• •Discover the secret to radiant skin with our herbal-infused Aloe Vera Gel, designed to soothe and rejuvenate.
• •Experience the revitalizing power of our Horse Chestnut Massage Cream, crafted with natural ingredients to ease tension and promote well-being.