Tono de Marca

Friendly, Aspirational, and Community-Focused

Valores de Marca

• •Quality & Comfort
• •Effortless Style
• •Community & Connection
• •Authenticity
• •Made in Canada

Mejores Prácticas

• •Always Use the "Bestie" Language
• •Lead with Comfort and Quality
• •Incorporate Social Proof
• •Keep it Aspirational yet Relatable
• •Highlight "Made in Canada"

Percepción Social

The brand is seen as trustworthy and high-quality, comfort-centric, community-oriented, and aspirational but accessible.

Ejemplos de Copy

• •Your search for the perfect cozy set is over. Meet the uniform you'll live in all season. Made with our signature luxe fabric that feels like a hug. Tap to shop the look our Besties are calling "the comfiest set ever." #MesAmies #ElevatedBasics #CozyCollection
• •Comfort Never Looked So Good. Discover our collection of elevated basics, thoughtfully designed in Toronto from luxe materials for that perfect, figure-flattering fit. Bridge the gap between comfort and style.
• •Bestie, Your New Favorites Have Arrived. Get ready to elevate your wardrobe with our new Essentials Collection. We focused on timeless cuts and the luxe, buttery-soft fabrics you love, so you can look effortlessly chic from morning to night. Proudly made in Canada. Shop now before they sell out!
• •1 top, 3 vibes ✨ From coffee runs to resort nights, our Essentials top is the versatile piece your closet is missing. Made with luxe fabric that moves with you. How would you style it, Bestie? #MesAmies #StyleHack #MadeInCanada #Loungewear
• •Join the Besties. See Why Everyone Is Obsessed. "The pants are so comfortable and the construction of the garment is amazing!" - Sarah T. MES AMIES is a Toronto-based clothing line specializing in elevated basics that blend comfort and style. Using luxe materials and figure-flattering cuts, our pieces are made to be lived in. Shop the collection today and get free shipping on orders over $150!