Tono de Marca

Fun & Playful, Professional & Knowledgeable, Supportive & Community-Oriented, Confident & Innovative

Valores de Marca

• •Quality & Performance
• •Esthetician-Centric
• •Innovation & Fun
• •Ethical Practices
• •Affordability/Value
• •Transparency & Education

Mejores Prácticas

• •Embrace the "Mermaid" Mystique: Weave in playful, ocean-themed language where appropriate (e.g., "dive in," "make waves," "pod," "siren call") but ensure it complements the professional message, rather than overshadowing it. The brand is inspired by the "irresistible and fierce nature" of mermaids.
• •Speak Esthetician-to-Esthetician: Use industry-relevant terminology naturally (e.g., "lay lay lay," "strip & rip," "speed waxing," "hypoallergenic," "colophonium-free"). Acknowledge their challenges and aspirations.
• •Highlight Quality & Innovation Confidently: Don't be shy about what makes Mermaid Wax® special – its performance, unique formulations (like glow-in-the-dark), and esthetician-driven development. Use strong, positive adjectives.
• •Balance Fun with Professionalism: While the colors and themes are fun, the core message should always reinforce the product's professional efficacy and the brand's expertise. Educational snippets can be woven into even playful posts.
• •Be Supportive and Engaging: Encourage interaction, feature user content, and maintain an approachable, helpful voice in all communications, reflecting the brand's community focus. Ask questions and invite dialogue.

Percepción Social

Positive among Professionals, Visually Appealing, Founder-Driven Credibility, Some Price Concerns, Associated with Quality

Ejemplos de Copy

• •Headline: Dive into Flawless: Pro Wax That Works as Hard (and Plays as Fun) as You Do! Body: Esty-bestie, meet your new obsession! Mermaid Wax® isn't just pretty (though, let's be real, our glitter waxes are *everything*). It's fierce on hair, gentle on skin, and designed by an esthetician who gets it. Get ready for smoother clients and even smoother booking days! #MermaidWaxPro #EstheticianOwned #WaxThatWows
• •Headline: Unleash Your Inner Waxing Artist with Mermaid Wax®! Body: Tired of waxes that crack under pressure? Our Signature Series is hyper-elastic, hypoallergenic, and vegan – perfect for laying multiple strips and tackling even the most sensitive skin. Create your masterpiece, one perfect pull at a time. ✨ #MadeForEstheticians #SensitiveSkinWax #ProfessionalGrade
• •Headline: Glow Up Your Wax Room (Literally!) Body: Introducing Magec, the world's FIRST glow-in-the-dark hard wax! But don't let the fun fool you – this X Series wax is a powerhouse: hyper-elastic, hypoallergenic, and MICA-free. Market your magic and give clients an experience they'll never forget! 🧜‍♀️ #MermaidExperimental #GlowInTheDarkWax #InnovationInWaxing
• •Headline: From Esty to Esty: We Made the Wax We Always Wished For. Body: As a fellow esthetician, our founder Kristen knew the struggle of finding THE perfect wax. So, she created it! Mermaid Wax® offers superior grip, stunning colors, and formulas for every technique and skin type. Join the Mermaid Wax® family and feel the difference. #ByEstheticiansForEstheticians #QualityWax #JoinThePod
• •Headline: Less Breakage, More Breakthroughs. Body: Say goodbye to brittle waxes that snap and hello to the incredible elasticity of Mermaid Wax®. Our Signature and Experimental Series are designed for flawless application and removal, meaning happier clients and a happier you. Ready to make waves in your wax room? #ElasticWax #CrueltyFreeBeauty #ProWaxingSupplies